Paid Media Specialist; Google Ads & Meta Ads — E

Overview

Department: Specialized Roles

Employment Type: Full Time

Location: Philippines

Reporting To: Client via Magic

Compensation: $7.00 / hour

About the Client Our client is an international fashion e-commerce company operating multiple online stores across the US, UK, and Europe. They are scaling paid acquisition and need reliable evening coverage to support customers in European hours. The owner is currently bottlenecked by operations and losing potential sales due to missed live chat inquiries overnight.

This role exists to aggressively improve paid advertising outcomes (Google Ads and Meta Ads) so the business can consistently drive qualified traffic and sales, and then convert that traffic by covering key live chat hours. The client is currently losing 350–400 prospects per month because they cannot respond to chats during European hours; the first priority is to improve ad performance, then ensure prospects are supported in real time.

The specialist must work independently during the 2:00 PM – 10:00 PM EST window (with Thursday–Sunday availability) to deliver measurable results.

Paid Media Strategy and Execution (Google Ads + Meta Ads)

• Plan, launch, and optimize campaigns (Search/Shopping/Performance Max, Facebook/Instagram/Advantage+ Shopping) for fashion e-commerce.
• Build and manage account structure, audiences, keywords, creatives/copy, budgets, and pacing across US, UK, and European markets.
• Track and report on ROAS/CAC, spend efficiency, and revenue impact; recommend budget reallocations based on performance.

Conversion and Tracking Foundations

• Implement and QA conversion tracking (GA4/Pixel), catalog/product feed hygiene for dynamic product ads, and remarketing.
• Recommend landing page and funnel optimizations to improve CTR, CVR, and AOV.
• Run structured A/B tests on creatives, audiences, and offers to improve results.

Live Chat Customer Support (Secondary coverage)

• Monitor and respond to live chat inquiries during designated hours—common topics include sizing, fabrics, and shipping.
• Capture lead details, resolve FAQs, escalate complex tickets, and document insights that inform ad messaging and site experience.
• Maintain fast response times and a helpful, brand-aligned tone.

Reporting, Communication, and Autonomy

• Deliver clear weekly performance updates with insights, actions, and next steps.
• Collaborate with the owner and business partners; proactively surface tests, risks, and opportunities.
• Work independently during the “night shift” window and maintain accurate SOPs for continuity.

Future Channel Exploration

• Evaluate and, if warranted, pilot Pinterest Ads as a future traffic and conversion lever for fashion e-commerce.

Required:

• 2+ years of hands-on campaign management in Google Ads and Meta Ads for e-commerce with a provable track record (portfolio/case studies required).
• Demonstrated success running paid ads for fashion e-commerce; experience targeting North American and European markets strongly preferred.
• Comfortable in a hybrid role: primary focus on paid ads with secondary live chat coverage during 2:00 PM – 10:00 PM EST;
  Thursday–Sunday availability required.
• Proficiency with conversion tracking (GA4/Meta Pixel) and e-commerce catalog/product feed management for dynamic ads.
• Excellent written English and the ability to work independently with strong ownership during “night shift” hours.

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40
  
  MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• Technical:
  Google Ads (Search, Shopping, Performance Max), Meta Ads (Advantage+ Shopping, remarketing), conversion tracking (GA4/Pixel), audience building, product feed hygiene, structured testing, and performance reporting.
• Soft skills:
  
  Proactive, highly accountable, data-driven, excellent communicator, empathetic to customers, calm under pressure, and able to work autonomously during later-hour shifts.

• You’re a results-driven paid media pro who thrives on accountability for ROAS/CAC and revenue.
• You’re comfortable balancing high-impact ad execution with customer-first live chat coverage to convert demand.
• You can reliably work 2:00 PM – 10:00 PM EST with Thursday–Sunday availability and operate independently.
• You enjoy fashion e-commerce and are eager to iterate quickly based on data and customer insights.

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• Thursday–Sunday, 2:00 PM – 10:00 PM EST

Compensation:

• $7 per hour
• No benefits package included