Senior Manager, Audience Data; Remote

Senior Manager, Audience Data (Remote)

The Senior Manager, Audience Data role sits within the You Gov Advertising Solutions team.

Advertising Solutions’ focus is to provide advertisers, and their agencies, with audiences for activation and integrate You Gov data outside the You Gov ecosystem, working with various cleanroom-, - and on-boarding partners, as well as agency clients, media owners and brands directly. The Senior Manager, Audience Data will be responsible for selling and servicing our existing Audience Data proposition and project managing the creation of new partnerships and integrations.

The Senior Manager, Audience Data work directly with internal stakeholders and external clients and partners and manage their own workload.

The Senior Manager, Audience Data will be analytically minded, pay attention to detail, and have an understanding of data and data flows within the digital advertising eco‑system. The successful postholder will have experience and expertise in how to connect first‑party data to multiple other data sources, platforms and publishers. The Senior Manager, Audience Data will act as a consultant and adviser for internal teams on how to drive data deals that require complex solutions.

• Sell and manage individual client projects – from smaller campaigns, data enrichments projects, and data integrations into large agency / client tech stacks
• Manage ad tech partner relationships – be the day‑to‑day point of contact for You Gov’s audience partners (such as Eyeota, Lotame, Live Ramp etc) and be responsible for driving shared revenue
• Contribute to the development and extension of You Gov’s Activation proposition with tech and agency partners and work with internal teams to simplify delivery processes
• Provide data engineering teams and developers with client / partner feedback and technical requirements and work on solutions together
• Support internal stakeholders in demonstrating the value of Activation to clients and responding to client feedback
• Respond to clients’ audience requests and help them find the ideal audience to target for their campaign objectives
• Showcase how Activation is the natural extension of You Gov insights and planning tools
• Work with partners on always‑on taxonomies that best fit client’s re‑occurring needs and showcase the unique nature and depth of You Gov data
• Set up and streamline an automated and standardised data delivery process for all partners
• Document all processes and partner and project details
• Receive monthly partner reports for revenue share collection, analysing audience usage and creating and sharing regular buying reports with Client Management and Sales teams
• Support local teams with client briefs looking to enrich their first‑party with You Gov data or vice versa and demonstrate potential use cases
• Match You Gov data with first‑party data in data clean rooms or via on‑boarding partners
• Interpret and manipulate large volumes of data and have keen attention to detail to provide actionable insights in a client friendly way

• Experience in data, analytics or digital analytics with a willingness to learn new tools, data analysis techniques and applied statistics
• Understanding of the digital advising ecosystem: digital advertising landscape from either media planning and insights or buying/trading perspective
• Working knowledge of DMPs / DSPs / other partner platforms (Xandr, Live Ramp, Google, TTD), where have direct access and operate in these platforms, as well as data clean room and  in the wider mar‑tech space
• Be able to talk technical detail with engineering and developers while then also being able to translate that into a commercial / business conversation and vice versa explain technical concepts to a non‑technical audience.
• Ability to translate reoccurring client needs into new applications and processes optimization
• Strong attention to detail, and the ability to quality check their own work to ensure that data anomalies/mistakes are caught prior to delivery to partners, clients or internal stakeholders
• Be self‑aware, highly organised and have the ability to meet deadlines in a fast‑paced environment with a high standard of quality
• Hands…