Head of Digital

Direct message the job poster from DIBS Beauty
DIBS Beauty is looking for a Head of Digital Growth to lead the next phase of our digital expansion – driving customer acquisition, engagement, and retention across , Tik Tok Shop, and emerging channels. Reporting directly to the CEO, this role will own our end-to-end digital ecosystem, combining strategy, performance marketing, and experience optimization to accelerate growth and profitability.

• Own and evolve the company’s digital strategy, focusing on growth, lead generation, and customer engagement.
• Manage the digital team (web development, UX/UI, SEO, SEM, CX, Retention, and Paid) to deliver a world‑class web experience and foster professional growth for team members.
• Partner cross‑functionally with Marketing, Product Development, Finance, and Influencer teams to align digital initiatives with business goals and sales targets.
• Budget ownership and optimization: manage and optimize large‑scale budgets across all growth channels, ensuring efficient allocation and a balance between short‑term performance and long‑term growth.

• Lead the strategy, execution, and optimization of the company’s website to drive traffic, engagement, and conversions on both  and Tik Tok Shop (and any future digital channels).
• Ensure the website delivers a best‑in‑class, scalable, and user‑friendly experience across mobile and desktop.
• Oversee SEO+GEO/SEM, site architecture, UX, analytics, personalization, and localization strategies.

• Oversee the development and scaling of customer acquisition across paid social (Meta, Tik Tok, Pinterest), PPC, display, and other advertising channels while maximizing for efficiency and scale. Identify and test emerging platforms, partnerships, and acquisition opportunities, including new ad formats.
• Lead experimentation and testing (A/B, multivariate) to optimize conversion rates and user journeys.
• Collaborate on paid media and organic campaigns to maximize ROI and customer acquisition.
• Own retention channels (email/SMS/loyalty) and subscriptions to drive LTV at every stage of the funnel and foster engagement and retention with customers at .com.

• Define and monitor KPIs for digital performance, growth initiatives, and website health.
• Leverage analytics to drive continuous improvement and data‑driven decision‑making.
• Report results and insights regularly to executive leadership.
• Testing and Analytics:
  Drive experimentation through continuous testing of campaigns, messaging, promotions, and creative formats to fuel channel performance and maintain a competitive edge. Deliver growth reports and insights related to channel performance, customer/cohort behavior, and areas of opportunity to inform strategic decision‑making. Establish a unified reporting framework across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.

• 6+ years of experience scaling digital growth at breakout brands ($50M+).
• Fluent in Meta, Google, Tik Tok/Tik Tok Shop and optimizing dashboards while having managed $250K+/month in ad spend.
• Experience with Klaviyo and Attentive a plus.
• Deep understanding of performance creative, full‑funnel testing, customer behavior optimization, and analytics.
• Highly independent and relentless about growth, but also able to communicate with other stakeholders to drive results.
• Salary range $180 - 190K.
• Thrives in start‑up environments – resourceful and able to do the most with the least.
• Ability to be in a remote working environment. New York/East Coast‑preferred.

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