Associate Marketing Manager, Digital - Web

Meet the Team

This role is responsible for the strategic ownership and ongoing optimization of Dexcom’s patient-facing web properties. The Associate Marketing Manager, Web Experience will be part of our North America Digital Experience team. It will partner cross-functionally to deliver seamless, compliant, and high-performing digital experiences that drive measurable growth in patient engagement, lead generation, and conversions.

• Serve as primary owner and internal subject matter expert for the DTC Patients website CMS platform.
• Partner closely with our internal Web-IT and CRM-IT teams to prioritize business website projects, join daily and weekly IT calls, and oversee website projects from requirements gathering through to testing and release.
• Partner internally with Product Marketing, Creative Services, and external vendors to implement website content updates.
• Drive optimization of ’s digital conversion pathways with a particular focus on optimizing lead capture webforms and customer journeys.
• Expand reach and engagement across a broadening DTC audience through SEO‑driven content and site optimization.
• Monitor, analyze, and report on website performance, user behavior, and conversion metrics to inform ongoing improvements using GA4 and VWO tools.
• Identify and implement innovative experiences on  (testing, enhanced UX, emerging technologies, and advanced personalization tools).

• A strong communicator and project manager who can build and maintain strong relationships with Marketing stakeholders within the Commercial organization, and translate business requirements for IT teams and web developers.
• Hands‑on experience managing and optimizing website CMS platforms (Drupal, Wordpress, etc) and ideally headless CMS (Contentful, Storyblok).
• Project management experience with PM tools (e.g. Asana, Jira and Scrum framework).
• A solid understanding of web UX principles (usability, accessibility) and tools like Figma and Lucid Chart.
• Familiarity with Agile project methodology and front‑end web technologies (CSS, HTML5, Java script).
• A knowledge of modern AI search and AEO/SEO techniques.
• Strong cross‑functional collaboration, organizing, problem‑solving, presentation, and decision‑making skills.

• A front row seat to life‑changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in‑house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry‑leading organization committed to our employees, customers, and the communities we serve.

15-25%

Typically requires a Bachelor's degree and 5 – 8 years of related experience.

Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

Please note:

The information contained herein is not intended to be an all‑inclusive list of the duties and responsibilities of the job, nor are they intended to be an all‑inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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