Senior Customer Audience Strategist

Summary of the Role

The Sr Customer Audience Strategist – Legal Professionals Accelerator is the primary interface between the Legal Accelerator programme and Thomson Reuters’ Customer Data Platform. This is a strategic advisory role — not a production role — responsible for ensuring data and audience intelligence shape programme decisions from the outset, not after briefs are written.

• CDP Advisory & Audience Strategy
  • Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic.
  • Design audience frameworks across new logo, retention, cross‑sell, and win‑back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI‑assisted generation via Treasure Data Audience Agent.
  • Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI‑generated audiences before activation.
• Data Enrichment & New Opportunities
  • Evaluate and recommend new data types to improve Legal Professionals targeting — including intent data, technology intelligence, firmographic enrichment, and product usage signals.
  • Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility.
• Stakeholder Representation & CDP Development
  • Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and raise cross‑functional blockers with proposed resolutions.
  • Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments.

• Required
  • 5+ years in marketing operations, martech, or a data‑adjacent marketing role, with direct CDP or marketing data platform experience in a campaign or audience context.
  • Strong command of B2B segmentation — account‑based approaches, propensity frameworks, consent management — and a proven ability to advise senior non‑technical stakeholders.
• Preferred
  • Hands‑on experience with Treasure Data, Eloqua, or Salesforce; working SQL knowledge; familiarity with intent data, HG Insights, or firmographic enrichment providers.
  • Exposure to Legal Professionals, Tax, or enterprise software markets; understanding of GDPR, CASL, and CAN‑SPAM in a B2B marketing context.

• Hybrid Work Model:
  Flexible hybrid working environment (2‑3 days a week in the office depending on the role). Work from anywhere for up to 8 weeks per year.
• Flexibility & Work‑Life Balance:
  Supportive workplace policies to manage personal and professional responsibilities.
• Career Development and Growth:
  Continuous learning and skill development programmes to tackle tomorrow’s challenges.
• Industry Competitive Benefits:
  Flexible vacation, mental health days off, access to Headspace, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Social Impact:
  Two paid volunteer days off annually and opportunities for pro‑bono consulting projects and ESG initiatives.
• Make a Real‑World Impact:
  Support customers in pursuing justice, truth, and transparency while upholding the rule of law.

Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of the global recruitment process. The AI system will assess the information provided and present the result to recruitment personnel for review. A human makes the final decision if you will be considered for the role.

Base compensation ranges: $74,200

USD – $137,800

USD for eligible U.S. locations; $79,000

CAD – $129,000

CAD for Ontario, Canada. Additional annual bonus may be available based on performance.

Thomson Reuters informs the way forward by bringing together trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. We are an equal‑employment‑opportunity employer. We provide a drug‑free workplace and make reasonable accommodations for applicants with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We do not discriminate on the basis of race, color, sex/gender, pregnancy, gender identity, disability, age, marital status, citizen status, veteran status, religion, sexual orientation, national origin, or any other protected classification under applicable law.