Web Coordinator at ASPCA

Position Overview

The Web Coordinator supports the Member Content Strategy team by maintaining the ASPCA website and building integrated campaign content. This remote-based role collaborates closely with the Director of Membership, Development teams, and other departments to align content with fundraising and cultivation objectives.

• Website Production (50%):
  • Post provided content to the website via CMS, including forms, blog posts, press releases, articles, and page updates.
  • Provide image cropping and basic photo editing as needed.
  • Edit HTML/CSS source code when required.
  • Conduct full quality‑assurance testing of posted content.
  • For online forms, QA submission process to ensure data maps correctly to the CRM system.
  • Recommend content or functionality optimizations.
  • Follow internal workflow to review, revise, and launch content timely.
• Technical Website Assistance (30%):
  • Participate in weekly status calls with website vendor.
  • Maintain ticketing system, post tickets for bugs, troubleshoot issues.
  • Assist QA of website features, modules, and release updates.
  • Field website update requests from other teams.
  • Collaborate to identify update and implementation needs.
• Email & SMS Campaigns (20%):
  • Build campaigns in marketing platforms based on content and direction.
  • Participate in fundraising strategy meetings and provide functionality recommendations.
  • QA email and SMS campaigns across devices and providers.
  • Score and test email subject lines for deliverability and performance.
  • Send test emails/SMS, gather revisions, ensure content reviewed and approved.
  • Schedule and monitor campaign sends to ensure delivery completion.

• Ask questions to identify implicit needs.
• Demonstrate critical thinking and problem‑solving skills.
• Show drive, passion, and accountability for responsibilities.
• Plan, organize, prioritize work and projects independently.
• Adapt willingly to new workflows, relationships, or responsibilities.
• Continuously improve knowledge and skills.
• Present information clearly in verbal and written form.
• Manage multiple projects simultaneously.
• Collaborate effectively in a fast‑paced team environment.

• Bachelor’s degree or equivalent professional experience required.
• Minimum of 2 years of web development experience.
• Experience with CMS beyond basic editing (Drupal required).
• Experience building emails and SMS in marketing platforms (Salesforce Marketing Cloud preferred).
• Ability to write HTML/CSS; familiarity with JavaScript/JS and SQL.
• Experience with a ticketing system.
• Experience presenting to diverse audiences.
• Basic image cropping/editing in Photoshop or similar (preferred).

• Health coverage (medical, dental, optional vision).
• Flexible time off: vacation, sick, bereavement, paid parental leave, 10 company holidays.
• 401(k) plan with employer match up to 4% plus an additional 4% contribution annually.
• Professional development opportunities: classes, on‑the‑job training, coaching, mentorship, internal mobility.