Email Marketing Specialist Keds-REMOTE

Email Marketing Specialist — Keds

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others.

With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni‑channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

At Designer Brands, we believe great brands are built through meaningful connections—and this role is at the heart of how Keds connects with its customers every day. As an Email Marketing Specialist, you’ll shape how we show up in inboxes and mobile devices, turning data into thoughtful, personalized experiences that inspire engagement and loyalty. This is an opportunity to own and evolve lifecycle marketing programs that directly impact revenue and customer retention.

You’ll have the tools, autonomy, and cross‑functional partnership to test ideas, learn quickly, and continuously improve how we engage our audience.

• Lead end‑to‑end execution of email and SMS campaigns in Klaviyo—building, QA’ing, launching, and optimizing each experience
• Develop and refine lifecycle programs such as:
  • Welcome journeys
  • Browse and cart abandonment flows
  • Post‑purchase engagement
  • Winback and retention campaigns
• Support SMS marketing execution (Attentive preferred), ensuring cohesive cross‑channel experiences

• Create and evolve advanced audience segmentation strategies, including:
  • Behavioral and transactional targeting
  • Lifecycle‑based segmentation
  • Predictive data modeling
• Deliver personalized, relevant messaging that strengthens engagement and drives measurable growth

• Design and execute A/B tests across key campaign elements, including:
  • Subject lines and messaging
  • Creative and content
  • Timing, cadence, and segmentation
• Use structured testing methodologies to continuously improve performance and customer experience

• Analyze campaign and flow performance across metrics such as:
  • Revenue and conversion rates
  • Engagement trends (opens, clicks)
  • Customer retention and lifetime value
• Translate data into clear insights and actionable recommendations that drive ROI and business impact

• Partner closely with eCommerce, merchandising, and marketing teams to align on:
  • Promotional strategy
  • Campaign timing and execution
  • Product storytelling and launches
• Contribute to a shared marketing calendar and continuously improve workflows for efficiency and scalability

• Serve as a Klaviyo subject matter expert, managing:
  • Complex flow logic
  • Dynamic content and personalization variables
• Identify opportunities to enhance CRM capabilities, including:
  • Automation and process improvements
  • Advanced testing frameworks
  • Improved data utilization

• Hands‑on experience with Klaviyo, including campaign builds, flow creation, segmentation, and analytics
• 2‑3 years of CRM experience
• Understanding of email marketing fundamentals:
  • Deliverability best practices
  • HTML/CSS basics
  • Dynamic content and data structures

• Experience using customer data (behavioral, transactional, lifecycle) to inform segmentation and personalization
• Ability to interpret and act on key CRM metrics such as:
  • Revenue per recipient
  • Conversion rates
  • Customer lifetime value (LTV)
  • Engagement trends
• Proven ability to own performance analytics and translate findings into meaningful…