Email Marketing Coordinator; Year-Round

Position: Email Marketing Coordinator (Year-Round)
Location: Interlochen

Join our team as an Email Marketing Coordinator and play a key role in executing and supporting our digital marketing strategies. This role is responsible for building, testing, and deploying email campaigns, as well as managing website content updates, edits, and optimizations. The ideal candidate is organized, collaborative, and has a strong eye for detail, with basic technical skills and a passion for user-friendly digital experiences.

This is a remote position with a complete benefits package.

Essential Duties & Responsibilities:

Email Marketing (Approximately 80%):

Build and format email campaigns using Hub Spot.
Test emails across devices and email providers for quality assurance.
Seek email approval from applicable stakeholders.
Build, segment, and/or upload audience lists to ensure targeted email delivery.
Support the development of automated email workflows (e.g., nurture campaigns, lifecycle emails).
Schedule and send email campaigns according to the institutional communications calendar.
Collaborate with content creators and designers to ensure accuracy and consistency.
Track campaign performance and support basic reporting needs.
Other duties as assigned.

Website Support (Approximately 20%):

Execute basic website updates and content edits (e.g., copy changes, image replacements, link updates).
Coordinate with internal stakeholders to ensure website content remains current and accurate.
Perform routine checks to identify and fix broken links, outdated content, and formatting issues.
Support the launch of new web pages and landing pages as needed.
Assist with SEO best practices in web content entry.
Other duties as assigned.