Digital Marketing Manager

Position Title: Digital Marketing Manager

Location: Remote

Reports to: VP, Marketing

Salary Range: $100,000 - $120,000, Commensurate with Experience

This is a remote position. Occasional travel to our corporate headquarters in the Fulton Market area of Chicago, IL may be required.

About Alma Lasers

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness care.

In the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers-delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications.

Position Summary

Playing a critical role in growth, performance, and digital modernization, the Digital Marketing Manager will lead execution and day-to-day management of a revenue-driven digital ecosystem that strengthens brand visibility, audience engagement, and measurable pipeline growth. This role serves as a hands-on operator across demand generation, social media, content activation, website optimization, CRM, analytics, and marketing technology. Reporting to the Director of Digital, this position will operate with strong ownership and independence while helping build the foundation for a future scaled digital function.

Role requires a commercially minded, digitally fluent professional who can balance strategy with execution in a fast-paced growth environment.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Digital Growth Strategy & Brand Presence

• Execute integrated digital marketing strategies that strengthen brand visibility, relevance, revenue growth, and engagement across key platforms and channels.

• Support how brand is discovered, experienced, and chosen through modern storytelling, omnichannel activation, and audience-first digital experiences.

• Ensure all digital initiatives align with brand standards, commercial priorities, and regulatory guidelines.

• Drive integrated campaigns across digital, live events, content, public relations, and field channels to expand visibility, demand, and market share.

Social Media, Content & Cultural Relevance

• Manage social media channels, content calendars, publishing cadence, and audience engagement across platforms.

• Build engaged digital communities that create advocacy, loyalty, recurring interaction, and trust beyond passive followers or impressions.

• Develop content and programs that spark conversation, participation, UGC, and sustained momentum.

• Coordinate creators, influencers, ambassadors, and strategic partnerships that expand awareness and credibility.

• Support creation and optimization of high-performing content across owned, earned, paid, and emerging channels.

Demand Generation & Revenue Performance

• Execute full-funnel demand generation campaigns across paid media, search, social, retargeting, email, SMS, and nurture and automation journeys.

• Optimize targeting, media efficiency, landing pages, and conversion strategy to maximize pipeline and return on investment.

• Partner with sales leadership to improve lead quality, speed to follow-up, and funnel conversion.

• Monitor campaign performance tied to CAC, LTV, ROAS, and sourced or influenced revenue.

Search, Discoverability & Modern Acquisition

• Execute SEO, GEO, and LLM discoverability initiatives to strengthen visibility across search engines, AI assistants, and emerging discovery platforms.

• Improve content architecture, metadata, authority signals, and organic acquisition performance.

• Monitor evolving search behavior, competitor activity, and new channels to identify growth opportunities.

• Utilize AI tools to accelerate campaign execution, content workflows, and optimization insights.

Customer Journey & Lifecycle Marketing

• Build nurture, retention, reactivation, and advocacy programs that improve customer lifetime value and engagement.

• Develop segmented journeys and…