Media Insights Analyst

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN;
Hybrid work schedule: 3 days in the office, 2 days working from home

Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
About You

You are a curious investigator who views media data as a story waiting to be told. You aren't satisfied with "what" because your primary interest is finding "why." As a creative and critical thinker, you thrive on "Aha!" moments and possess a natural ability to connect dots that others might miss.

You view technical tools (Tableau, DOMO, Power BI, Looker, etc.) as a vehicle for discovery. While technical proficiency is the baseline, your true impact comes from using that expertise to drive meaningful value for clients. You are familiar with methods like incrementality testing or difference-in-differences and view them as lenses used to uncover truth.

The Objective

This role is centered on delivering high-impact clarity through media data. You will design and deliver monthly reports, quarterly business reviews (QBRs), and ad-hoc deep dives that contextualize media KPIs and connect execution to results. Your consistent, context-rich analysis and recommendations ensure our clients and internal teams are always one step ahead of the curve by moving past simple metrics to focus on true business outcomes.

Essential Duties and Responsibilities (Other duties may be assigned)

• Narrative Orchestration: Lead the creation of monthly reports and QBRs, transforming validated datasets into cohesive business stories that connect media execution to client-side outcomes
• Investigative Consultant: Actively monitor performance to identify anomalies or trends; use media KPIs as triggers to proactively investigate the "why" and present critical explanations to both internal stakeholders and external clients.
• Strategic Foresight: Convert 'the why' into actionable media optimizations, providing Integrated Planning teams with clear directives on how to pivot strategy based on performance signals.
• Proactive Hypothesis Testing: Beyond standard monitoring, develop hypotheses for performance shifts and partner with the Governance team to surface the specific data cuts required to prove or disprove them.
• Integrated Collaboration: Serve as a core analytical partner for the Integrated Strategy & Planning and Campaign Operations teams, ensuring data insights are fueled by a deep understanding of the media context.
• Operational Feedback Loop: Act as a "User Experience" lead for agency dashboards, providing the Data Governance team with feedback on visualization clarity and data accessibility to ensure tools remain optimized for insight discovery.
• BI Platform Stewardship: Utilize BI software (e.g., Tableau, Power
  
  BI, Looker Studio, DOMO) to design and maintain strategic visualizations that prioritize "insight-first" delivery over simple data display. Leverage the agency's standardized data frameworks and RADaR-powered environments to ensure all strategic storytelling is built upon a foundation of absolute data integrity.
• Campaign Ecosystem Alignment: Advise on dataflow design to ensure backend data collection is optimized for high-level reporting and strategic visualization.
• Agency-Wide Elevation: Identify opportunities to improve internal measurement rigor, advocating for frameworks that move beyond standard reporting to track true business impact.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience: 1-3 years of experience in data analytics, digital media, or marketing science, preferably within an agency environment.
• Media Context: A foundational understanding of the advertising ecosystem, including how various digital channels…