Senior Analyst, Scalable Marketing Measurement Analytics

Role Summary

The Senior Analyst, Scalable Marketing Measurement Analytics will support the Scalable Marketing Measurement Team in driving key initiatives & projects related to Marketing Campaign Performance, building enterprise-wide dashboards, and other tools, and provide ad‑hoc analysis as required. This role will be responsible for preparing dashboards, performing data validation, and evaluating feedback received with the goal of incorporating scalable marketing solution enhancements that enable users to gain valuable insights.

• Assist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign Performance
• Maintain dashboards and tools that the team owns, develop a flexible structure that can be leveraged for client/portfolio specific data, and validate data accuracy and completeness
• Engage with 3rd‑party partners to integrate, automate, and standardize data feeds, validating data for accuracy and competence
• Provide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, providing guidance on campaign design as required
• Work across multiple time zones, collaborating cross‑functionally with onshore and offshore teams
• Use Synchrony Project Management tools such as Kanban board to track progress and timelines for all tasks within the team
• Perform other duties and/or special projects as assigned

• Bachelor's degree and 1+ years of analytics experience; OR in lieu of a degree, a high school diploma and 4+ years of analytics experience
• Experience to include:
• 1+ years of experience in an analytics role
• 1+ years of experience in data visualization and storytelling utilizing tools such as Tableau or another data visualization tool
• 1+ years of experience with statistical tools such as SAS, SQL, R, or Python
• 1+ years of experience querying and analyzing large amounts of data

• Analytics experience with a marketing focus such as campaigns
• Bachelor’s degree in STEM or related quantitative field
• Retail or financial services, credit card or payments industry experience
• The ideal candidate will think quantitatively and analytically as well as creatively
• Strong experience with SQL, Python, and SAS – ability to perform ETL processes
• Experience with cloud‑based analytical tools (AWS, Azure, etc.)
• Proficient in data visualization utilizing Tableau and Microsoft PowerPoint, strong understanding of best practices when visualizing data
• Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders
• Understanding of credit card and consumer finance industry dynamics, as well as P&L metrics and definitions
• Manage offshore team resources
• Strong analytic and project management skills with ability to manage multiple priorities
• Ability to provide wing‑to‑wing analytic support including pulling data, preparing analysis, interpreting data, and making strategic recommendations
• Familiarity with how marketing campaigns work and how they are measured across different channels, portfolios, and types

Grade/Level: 09 – Salary range: $85,000.00 – $ USD Annual and eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in‑person engagement activities such as regular business or team meetings, training and culture events.

• Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background…