EverPro - Senior Marketing Automation Manager; Remote

Responsibilities

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value.
• Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes.
• Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift and ROI.
• Lead the consolidation and migration of multiple brands from various marketing automation platforms into Marketo, owning both strategy and execution across campaigns, programs, content, and landing pages.
• Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design.
• Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed‑loop reporting across the lifecycle.
• Manage and oversee day‑to‑day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging and deployment of one‑time, recurring, triggered, and dynamic campaigns.
• Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioural data and performance trends.
• Analyze content, messaging, CTAs, landing pages and funnel performance to inform strategy and drive ongoing improvement.
• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.
• Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance and funnel efficiency.
• Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion and advocacy programs to customer needs, adoption milestones and growth opportunities.
• Collaborate with Sales, Rev Ops and Product teams to ensure lifecycle programs support sales motions, customer experience and roadmap priorities.
• Own lifecycle prioritization and roadmap planning, making clear trade‑offs based on business impact, resource constraints and performance data, not just inbound stakeholder requests.
• Create a culture of curiosity, experimentation and operational rigor, continuously improving how lifecycle work is planned, executed and measured.
• Lead, mentor and grow a team of lifecycle and marketing automation specialists, developing deep subject‑matter expertise and a strong ownership mindset.
• Set clear expectations, provide coaching and ensure high standards for execution, quality and accountability across the team.

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations or a related field;
  SaaS and/or B2B experience strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations or complex cross‑functional initiatives.
• Deep Marketo expertise required;
  Marketo certification strongly preferred.
• Hands‑on experience with multiple MAPs (e.g., Hub Spot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms.
• Proven ability to build and execute full‑funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards.
• Strong working knowledge of Salesforce and CRM‑MAP integrations supporting personalization and closed‑loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution and reporting.
• Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions.
• Advanced familiarity with HTML/CSS.
• Excellent project management skills, including intake management, prioritization, and cross‑functional stakeholder leadership.
• Comfortable operating in a fast‑paced, high‑growth, and evolving environment.
• Exceptional verbal and written communication skills.
• Strong attention to detail and operational discipline.
• MAP…