Customer Engagement Strategist

At the heart of our Digital Engagement team is a simple belief: when people receive the right message at the right time, better health becomes possible. As a  
** Customer Engagement Strategist** , you will help shape experiences that guide customers to the care and programs they need-when they need them-improving health outcomes while lowering the total cost of care.

You will join a passionate, cross‑functional team of ambitious and compassionate experts who combine data, behavioral science, and modern marketing practices to drive meaningful behavior change s is a role for a strategic thinker who loves to test, learn, and grow-and who thrives in a fast‑moving, Agile environment.

** Responsibilities*
* + Drive measurable behavior change by identifying, testing, and scaling high‑value customer engagement opportunities aligned to business, product, and digital priorities.

+ Define customer‑centric, data‑driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics.

+ Design and map end‑to‑end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints.

+ Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings.

+ Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch.

+ Build trusted relationships with cross‑functional partners to align strategy, remove obstacles, and accelerate impact.

+ Translate insights into action by applying learnings to improve current campaigns and inform future strategies.

+ Create clear internal documentation and communications that enable alignment, transparency, and shared learning.

+ Manage approvals efficiently while maintaining momentum and quality.

** Qualifications*
* ** Required Qualifications*
* + Minimum  
** 5 years of experience
** in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile).

+ Experience in product marketing, customer relationship marketing, or a closely related discipline.

+ Hands‑on experience designing and executing direct‑to‑consumer behavior change initiatives.

+ Strong written and verbal communication skills, with the ability to influence across levels and functions.

+ Experience working in Agile or rapid test‑and‑learn environments.

+ Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning.

+ Working knowledge of behavioral science principles and how they apply to customer engagement.

+ A collaborative, growth‑oriented mindset with a proactive approach to problem solving.

** Preferred Qualifications*
* + Bachelor's degree or equivalent practical experience (degree preferred, not required).

+

Experience with tools such as Confluence, Jira, Figma, Aurelius, or Tableau.

+ Familiarity with Customer Data Platforms (CDPs) or CRM tools such as Teradata, Redpoint Interactive, or Braze.

+ Experience working closely with communications delivery and execution teams.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10

Mbps download/5

Mbps upload.

For this position, we anticipate offering an annual salary of 108, USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays.

For more details on our employee benefits programs,  () .

** About The Cigna Group*
* Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving…