Customer Advocacy and References Program Manager, North America

Customer Advocacy and References Program Manager, North America

Title: Global Customer Advocacy & References Program Manager

Location
:
Remote

Role Overview

We are looking for a Global
Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility.

This role will own the end-to-end program, from creating customer stories to enabling sales with references and driving joint customer promotion.

Key Responsibilities

• Build and manage a structured, global customer advocacy and references program
• Define processes, governance, and KPIs to scale the program
• Drive creation of:
  • In-depth case studies (outcome-driven)
  • Customer success snapshots (1-slide KPI stories)
  • Short customer videos
• Ensure alignment with messaging and sales priorities
• Build and manage a customer reference directory to serve sales efforts
• Support sales with relevant references for active deals
• Manage reference requests and customer engagement
• Develop relationships with key customers for executive references and advisory programs
• Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
• Partner with Sales, Customer Success, Product, and Marketing
• Ensure advocacy assets are accessible and actively used

Requirements

• 5+ years in customer marketing, advocacy, product marketing, or customer success
• B2B experience within a SaaS environment
• Experience in marketing within a Born in Cloud environment
• Experience managing customer references and/or advocacy programs
• rong storytelling and communication skills
• Ability to work cross-functionally and drive execution

At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.

Sapiens is an E-Verified & Equal Opportunity / Aff… (full EEO statement retained from original text)

Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre-integrated, low-code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.

Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.

We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process: