Email Marketing Specialist

The Email Marketing Specialist is responsible for building, testing, and deploying marketing email campaigns across the enterprise using Salesforce Marketing Cloud (SFMC) or equivalent platforms. This role executes campaign requests from intake through delivery, ensuring all deployments are accurate, brand-compliant, and meet performance, timing, and regulatory requirements.

The position works closely with the Supervisor, Email Marketing Production, as well as creative, campaign, and Mar Tech teams, to ensure every email is rendered correctly, links and personalization function as intended, and deployment timelines are met. This is a hands-on production role focused on operational delivery rather than content creation or audience strategy.

Must have experience:

• SFMC, including layout, HTML/CSS edits
• Journey Builder

Key Responsibilities:

• Build and configure marketing emails in SFMC, including layout, HTML/CSS edits, dynamic content, and personalization.

• Conduct thorough QA and testing, including rendering, formatting, link validation, and cross-device/browser checks.

• Ensure compliance with governance standards, including naming conventions, file formatting, brand guidelines, and UTM tracking.

• Execute deployments according to the production schedule, partnering with the Supervisor, Email Marketing Production to prioritize workload and meet deadlines.

• Collaborate with campaign managers and intake teams to confirm required assets, audiences, and approvals prior to deployment.

• Partner with Mar Tech on data integration, audience queries, tagging, and troubleshooting.

• Maintain documentation of production processes, QA checklists, and platform best practices.

• Monitor post-deployment performance metrics (open rate, CTR, unsubscribes) and flag production-related improvement opportunities.

• Support process improvements to enhance efficiency, accuracy, and speed to market.

Preferred Experience

• Experience with Journey Builder or similar automation tools.

• Prior work in a regulated industry (healthcare, financial services, insurance).

• Understanding of email analytics (open rate, CTR, bounce rate, unsubscribes) and how to interpret them for production improvements.

• Exposure to marketing automation platforms beyond email (SMS, push, etc.).

Ideal Candidate Snapshot:

A detail-oriented, technically skilled email production expert who thrives in a fast-paced, high-volume marketing environment. They will bring a mix of email development proficiency, QA rigor, compliance awareness, and the ability to partner cross-functionally to deliver flawless campaigns on schedule.

SOME PM Experience - while being heads down is great, this person needs to be able to work with the business and have that go getter mentality and personality.

Qualifications

Must be located in one of the following states in order to be eligible to convert (ideally in CST/EST states):

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, West Virginia, Wisconsin, Wyoming

Job Type & Location

This is a Contract to Hire position based out of Norfolk, VA 23502.

The pay range for this position is $40.00 - $50.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision

• Critical Illness, Accident, and Hospital

• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available

• Life Insurance (Voluntary Life & AD&D for the employee and dependents)

• Short and long-term disability

• Health Spending Account (HSA)

• Transportation benefits

• Employee Assistance Program

• Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully remote position.

This position is anticipated to close on Jun 16, 2026.

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