Digital Lead

Digital Lead page is loaded## Digital Lead remote type:
Hybrid locations:
Penn State University Parktime type:
Full time posted on:
Posted Todayjob requisition :
REQ_#
** APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please to complete the. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please to complete the Please do not apply here, apply internally through Workday.* ## If you are NOT a current employee or student, please click “Apply” and complete .###

** Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see .**###   
** POSITION SPECIFICS
** Penn State’s Office of Strategic Communications—the University’s central public relations and marketing division—seeks a
** Digital Lead
** to serve as a strategic partner and primary liaison to assigned academic and administrative units and research institutes at Penn State. This role will play a critical part in shaping how the University delivers cohesive, high-performing digital experiences at scale and will work closely with assigned areas to align unit and institutional goals with modern digital platforms, governance standards, and marketing technology capabilities.

As a member of the central web and digital team, the successful candidate will serve as a confident strategist, trusted advisor, and strong collaborator who can translate complex digital systems into actionable guidance for senior leaders while helping Penn State advance enterprise-wide digital maturity.

This position offers a hybrid work arrangement that combines remote and on-campus working.
** Key Responsibilities**
* ** Strategic Partnership:
** Serve as the primary digital advisor to assigned units within the University, translating priorities into actionable digital strategies
* ** Issue Resolution and Coordination:
** Act as a first point of contact for digital needs, coordinating with designers, developers, content strategists, and analysts to resolve issues and advance initiatives
* ** Enterprise Alignment:
** Ensure websites, microsites, and digital tools align with university standards for design, accessibility, CMS usage, and governance while respecting local needs
* ** Digital Experience Enablement:
** Advise on effective use of Penn State’s Digital Experience Platform (DXP), analytics, personalization, and content systems
* ** Marketing Technology Integration:
** Partner with CRM and marketing technology teams (e.g., Salesforce, Slate) to support lifecycle engagement, campaign attribution, and performance measurement
** Preferred Skills and Experience
** The ideal candidate will have:
* A strong understanding of modern digital ecosystems, including CMS platforms, analytics, CRM integration, and personalization
* Demonstrated ability to engage and advise senior stakeholders in complex organizations
* Excellent communication and relationship-building skills
* Experience in higher education, government, or large enterprise environments
* Experience working across decentralized teams or matrixed organizations
* Familiarity with CRM platforms (e.g., Salesforce, Slate) and marketing automation tools

Desired competencies include:
* Digital strategy and systems thinking
* Stakeholder partnership and facilitation
* Governance and alignment
* Marketing technology fluency
* Analytics literacy
* Change navigation
* Executive communication
** MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
** Bachelor's Degree6+ years of relevant experience; or an equivalent combination of education and experience accepted

Required

Certifications:

None###  
** About Penn State’s Office of Strategic Communications
** As Penn State’s central public relations and marketing division, the Office of  is a fully integrated, award-winning, best-in-class marketing and public relations team defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institution’s reputation in…