SEO​/AEO Strategist

SEO/AEO Strategist

As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, the SEO Specialist translates strategy into executed, measurable improvements in organic traffic, rankings, and conversion.

• Own uShip's organic search program across all commodity verticals
• Develop and maintain keyword strategy and on-page optimization priorities
• Align SEO efforts with business objectives and communicate organic performance to marketing leadership
• Monitor the SERP landscape, competitor positioning, and algorithm updates on an ongoing basis
• Maintain and evolve keyword tracking and reporting infrastructure

• Conduct regular site crawls to identify and prioritize technical issues including crawl errors, redirects, and indexation gaps
• Partner with engineering and product teams to implement technical SEO recommendations
• Manage internal linking architecture and site structure improvements
• Monitor Core Web Vitals and page speed performance in coordination with product team
• Ensure proper SEO handling of URL changes, site migrations, and new page launches

• Lead keyword research and content briefing for SEO-strategic content
• Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
• Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
• Refine and maintain content hub and pillar page architecture across high-value verticals

• Deliver regular SEO performance reports
• Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
• Organic funnel analysis and conversion attribution
• Contribute organic search data and insights to reporting cycles

• Monitor uShip's visibility and citation rate within AI-generated search experiences including Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, etc.
• Develop and execute a GEO strategy to improve uShip's presence in generative search results across key shipping categories
• Stay current on evolving AI search behaviors and recommend tactical adjustments to content and structured data strategy
• Report on AI search performance alongside traditional organic metrics as part of regular SEO reporting

• Serve as the internal SEO subject matter expert, translating external audit findings and strategic direction into prioritized execution plans
• Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes
• Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment
• Collaborate with the broader marketing team on content, campaigns, etc.

• 3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program
• Deep proficiency in Google Search Console
• Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis
• Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
• Experience with internal linking strategy
• Collaborative, cross-functional working style with strong written and verbal communication skills
• Experience in marketplace, e-commerce, or two-sided platform businesses preferred
• Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus

Location: Austin, TX 78701, remote or hybrid optional team environment

Salary: $75,000 - $90,000 base salary

* We are unable to employ remote workers in New York City, Massachusetts, Montana, Hawaii, Alaska, California, or any location outside the U.S.

* We are unable to consider candidates requiring visa sponsorship or transfer, including OPT and H-1B, now or in the future.

* We are not accepting applications from agencies or independent contractors at this time.

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