CRO Specialist; Conversion Rate Optimization – Remote Contractor

Overview

CRO Specialist (Conversion Rate Optimization) – Remote Contractor

We’re building a lean, global marketing team to efficiently grow qualified traffic and convert that traffic into free trial signups and paying customers. As our CRO Specialist, your work will directly impact revenue.

We’re looking for a data-driven, results-oriented CRO Specialist to own the strategy, testing, and execution of all landing page optimization across both product sites. You’ll lead efforts to increase free trial conversion rates from SEO and PPC campaigns through experimentation, UX testing, and ongoing iteration.

Your #1 KPI: Increasing the percentage of qualified visitors who sign up for a free trial.

• Build, test, and optimize landing pages using Unbounce, Word Press (Elementor), or similar tools
• Set up and manage A/B and multivariate tests
• Analyze visitor behavior using GA4, Hotjar, and Full Story
• Recommend and implement layout, messaging, and UX changes
• Align PPC campaigns with relevant landing pages
• Create weekly CRO performance reports and insights
• Coordinate with SEO, PPC, content, and design teams
• Own the full lifecycle of CRO tests — from ideation to launch to iteration

• Launch 2 new landing pages/week (1 per product)
• Achieve 15% conversion rate for high-priority PPC campaigns
• Reduce cost per trial conversion from PPC by measurable margin
• Improve mobile conversion rate and reduce bounce/form abandonment
• Deliver weekly CRO reports with actionable insights

• Have a proven track record increasing trial signups or leads via CRO
• Are highly proficient in Unbounce or similar LP builders
• Are comfortable interpreting user behavior via GA4, Hotjar, or Full Story
• Can run fast, clean A/B tests and analyze results
• Enjoy working independently and being judged on results, not hours
• Communicate clearly and proactively in English
• Know what makes B2B SaaS funnels convert

• GA4, Hotjar, Full Story, Clarity
• Unbounce, Word Press/Elementor
• Microsoft Teams Workspace
• Collaboration with SEO, PPC, and content teams

• Remote-first, async-friendly: Work from anywhere, on your schedule
• Autonomy & ownership: You’ll lead CRO strategy across both products
• Performance-driven: Results matter more than time online

We expect many applicants — so please read carefully.
Applications missing any item will be ignored.

1. Loom or screen recording (Required)

Record a 2–4 min video showing a real CRO test you’ve run:

• What the page looked like before/after
• What tool you used (Unbounce, GA4, Hotjar, etc.)
• The results or uplift from the test (e.g., +20% conversion rate)
• What you learned from the experiment

2. 3–5 sentence CRO plan

Briefly describe how you would improve the conversion rate of a Google Ads landing page for a load testing product like Load View. Focus on your process.

3. Keyword check

Use the word “asymmetric” somewhere in your application. This helps us filter for applicants who actually read and follow instructions.

4. (Optional)

Share a link to a landing page you’ve built or optimized.

This role is for practitioners, not theorists. If you can show results and think like a funnel optimizer, we want to work with you.

• Entry level

• Full-time

• Information Technology

• Technology, Information and Internet