SEO Specialist San Francisco, CA, Canada, Mexico, Argentina, Bolivia

Position: SEO Specialist job at in San Francisco, CA, Canada, Mexico, Argentina, Bolivia
# SEO Specialist job at in San Francisco, CA, Canada, Mexico, Argentina, Bolivia,Firecrawl Be an Early Applicant Full Timemid Remote Remote Remote Posted  Today## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoring

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Job Description

SEO Specialist

Location:

San Francisco, CA (Hybrid) - Remote, Americas Department:
Marketing###

Job Description

Employment Type

Full time Location Type Remote Department Marketing ### Compensation $140K – $180K
* 0.01% – 0.05%
Off-Page SEO Specialist You'll own everything that builds Firecrawl's authority off our own site — backlinks, digital PR, brand mentions, and the newer game of getting cited inside ChatGPT, Perplexity, Claude, and the other LLMs developers now use to discover tools. Traditional off-page SEO and GEO (generative engine optimization) are converging fast, and we want one person who can run both.

You'll work closely with Eric, who owns growth strategy, while you own the off-page function end to end: outreach, partnerships, mentions, citations, and the measurement that proves it's working.

Salary Range: $140,000 to $180,000/year (Range shown is for U.S.

-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)Equity Range:
Up to 0.05%

Location:

San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)
Job Type: Full-Time

Experience:

5+ years in SEO with significant off-page ownership at a technical or developer-facing product

Visa: US Citizenship/Visa required

About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 120k+ Git Hub stars by building the fastest way for developers to get LLM-ready data.

We're a small, fast-moving, technical team building essential infrastructure superintelligence will use to gather data on the web. We ship fast and deep.### What You'll DoOwn off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.

Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.

Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.

Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.

Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.

Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.### What We're Looking ForA real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work.

Not a generalist who lists off-page as one of ten things they do.

Serious depth in GEO. You've already been doing this — tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited. If GEO is theoretical to you, this isn't the role.

Experience with technical or developer audiences. You know the difference between a generic SaaS backlink play and what actually works for a developer tool. You understand which publications, newsletters, Git Hub-adjacent properties, and dev community sites matter.

Strong outreach instincts. You write pitches that get opened and replied to. You don't blast templates. You know how to build a relationship…