Marketing Analytics Manager

# Marketing Analytics Manager## Lititz, PA##

Job Description ##

Job Summary The
** Enterprise BI & Analytics Team
** is the central hub of analytics and data engineering at Webstaurant Store. We transform
** billions of data points
** across marketing, supply chain, operations, and customer experience into trusted data foundations and actionable insights. Leveraging a
** modern data stack**, scalable cloud technologies, and innovative Data Ops practices, the team empowers smarter decisions, rapid growth, and new opportunities across the business.

As a key pillar in the Enterprise BI function, the
** Marketing Analytics Team
** is seeking a
** Marketing Analytics Manager
** that brings deep ecommerce and digital marketing experience to help grow business impact. In this role, you will lead a team of five high performing analysts and own the development of multi-channel marketing measurement frameworks, performance insights, and decision ready business intelligence. You will guide strategy, elevate analytical rigor, and shape how marketing impacts the broader customer and business ecosystem.###

Remote Work Qualifications
* Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
* Access to a home router and modem.
* A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
* A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
* The desire and ability to work and communicate with other team members via chat, webcam, etc.
* Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, , IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).We only accept W-2 candidates, H-1B sponsorship is not available.## Responsibilities The
** Marketing Analytics Manager
** is a program leader, people manager, and hands-on analyst who sets direction, develops talent, and delivers high impact insights. Key areas of ownership include:
*
* 1) Marketing Measurement & Analytics
*** Serve as the analytics lead for paid search, paid media, SEO, and growth marketing.
* Own the end-to-end measurement strategy across paid and organic channels.
* Establish best fit approaches for measuring and monitoring channel performance.
* Lead development of scalable, accurate, and executive-ready reporting and dashboards.
* Perform deep-dive and ad-hoc analysis to answer complex questions and identify growth opportunities.
*
* 2) Cross-Functional Partnership
*** Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations.
* Partner closely with data science, engineering, and marketing leadership to align priorities.
* Influence product, marketing, and analytics roadmaps through insight-driven storytelling.
*
* 3) Team Leadership & Development
*** Manage and mentor a team of five marketing analysts.
* Set clear goals, prioritize workloads, and ensure high-quality, timely delivery.
* Coach analysts on technical skills, business context, and stakeholder communication.
* Support career growth through feedback, development plans, and performance management.
*
* 4) Technical & Analytical Execution
*** Oversee analytics workflows within a Google Cloud–based tech stack, including:
* Google Analytics 360
* Funnel.io (data ingestion and pipeline management)
* Big Query (SQL analysis & data modeling)
* Looker (semantic layer & visualization)
* Establish and maintain best practices for SQL, data modeling, and reporting performance.
* Collaborate with data science on advanced analytics initiatives (e.g., experimentation, forecasting, incrementality, LTV, cohort analysis).
* Partner with Enterprise BI on data sourcing, modeling, and broader data platform initiatives.###

Physical Requirements
* Work is performed…