Digital Marketing Manager at Wiraa

About

The Role

The Paid Digital Media Manager is a vital role responsible for developing, executing, and optimizing multi-channel paid advertising campaigns. This position aims to enhance brand awareness, drive customer acquisition, and contribute to revenue growth through strategic digital marketing initiatives. The ideal candidate is a strategic thinker with extensive expertise in digital media platforms, analytics, and campaign management. Leadership skills are essential to guide a team of digital specialists and collaborate effectively with cross-functional teams, including creative, content, SEO, and product marketing.

The role requires a proactive approach to staying current with industry trends and emerging digital tools to ensure our campaigns are innovative and effective. This position offers an exciting opportunity to work remotely, manage substantial budgets, and play a key role in the company’s growth trajectory.

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 3 years of experience in digital marketing with a focus on paid media management
• Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools
• Proficiency with analytics and reporting tools including Google Analytics, Adobe, and Domo
• Experience with A/B testing methodologies and tools
• Strong analytical, problem-solving, and data-driven decision-making skills
• Excellent communication, leadership, and team management abilities
• Ability to work effectively in a fast-paced and dynamic environment
• Detail-oriented with strong organizational skills
• Knowledge of SEO/SEM strategies is a plus

• Design and implement comprehensive paid media strategies across multiple channels including Google Ads, Bing, Meta, and programmatic platforms
• Identify target audiences, set campaign goals, and define key performance indicators (KPIs) aligned with business objectives
• Manage end-to-end campaign execution, including ad creation, budget allocation, bidding strategies, and performance tracking
• Oversee campaign optimization through A/B testing, creative adjustments, and landing page improvements to maximize ROI
• Monitor campaign performance in real-time and make strategic adjustments to meet or exceed KPIs
• Analyze campaign data using various analytics tools and generate detailed performance reports for senior leadership
• Provide data-driven insights and recommendations to refine campaign strategies and improve effectiveness
• Lead, mentor, and manage a team of digital media specialists, fostering professional development and high-quality execution
• Collaborate with creative, content, SEO, and product marketing teams to ensure cohesive campaign strategies
• Coordinate with external vendors and partners to leverage additional expertise and digital tools
• Stay current with industry trends, emerging platforms, and best practices in digital marketing
• Evaluate and incorporate new digital tools and techniques to enhance campaign performance
• Develop and manage the paid media budget, ensuring efficient resource allocation and ROI optimization
• Conduct regular budget reviews and adjust strategies accordingly to meet financial objectives

• Market-competitive salary range of $100,000 to $110,000 depending on experience
• Performance-based bonus eligibility
• Unlimited paid time off in partnership with supervisor
• Fully remote work environment with minimal travel (approximately 10%)
• Comprehensive health, vision, and dental insurance plans for employees and their families
• 401(k) retirement plan with a company match of 30% up to the first 6% of contributions
• Life insurance, short-term and long-term disability coverage
• Access to flexible spending accounts (FSA), Employee Assistance Program (EAP), legal services, and identity theft protection
• Dynamic, collaborative, and engaging work environment
• Career development opportunities through Wrench University

Wrench Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status in accordance with applicable laws.