Digital Dealer Major Groups & Publics Coordinator

Job Title

The Digital Dealer Major Group & Publics Coordinator supports the execution and coordination of Smart Digital programs across large dealer groups and public automotive retail organizations. This role is responsible for assisting with day‑to‑day program management, data tracking, and operational support to ensure consistent delivery of digital initiatives across multiple rooftops. Working closely with the Major Groups & Publics Advisor, you will help maintain program accuracy, support performance monitoring, and contribute to the successful rollout and adoption of OEM digital strategies.

This is an ideal role for someone beginning their career in automotive digital marketing or account support, with strong opportunities for growth into more strategic responsibilities. This is a full‑time remote position with a flexible schedule and up to 25% travel requirements.

You will help ensure the seamless execution of Smart Digital programs by maintaining data accuracy, supporting reporting, and enabling consistent implementation across dealer group operations—creating a strong operational foundation for digital success.

• Support the Major Groups & Publics Advisor in day‑to‑day management of dealer group accounts.
• Assist with onboarding and coordination of Smart Digital programs across multiple rooftops.
• Compile and maintain performance reports across websites, SEO, SEM, social media, and CRM tools.
• Track key performance metrics and flag trends, anomalies, or gaps for further analysis.
• Help ensure accuracy and consistency of program data, documentation, and deliverables.
• Coordinate internal workflows, including task tracking, follow‑ups, and meeting preparation.
• Support client communications by preparing materials, notes, and summaries.
• Assist in resolving basic issues and escalating more complex challenges to senior team members.
• Participate in training and development to build knowledge of OEM programs and digital marketing best practices.
• Stay current on Smart Digital tools, processes, and program updates.

• 1–2 years of experience in digital marketing, account coordination, or administrative support (automotive experience a plus).
• Basic understanding of digital marketing concepts (websites, paid media, SEO, social media, analytics).
• Strong attention to detail and organizational skills.
• Analytical mindset with comfort working in spreadsheets and reporting tools.
• Effective written and verbal communication skills.
• Ability to manage multiple tasks and meet deadlines in a fast‑paced environment.
• Proactive, team‑oriented attitude with a willingness to learn.
• Proficiency in Microsoft Office or Google Workspace (Excel/Sheets preferred).

This position has a starting salary range of $75,000 to 85,000 USD per year.

This role is perfect for someone early in their career who is eager to learn and build a foundation in digital marketing and enterprise account support. Success comes from being detail‑oriented, reliable, and curious. You’ll gain hands‑on experience with large dealer groups and digital programs while developing the skills needed to grow into more advanced roles within the organization.

JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Should you require accommodations during the recruitment and selection process, please reach out to