Customer Engagement Strategist

Customer Engagement Strategist page is loaded## Customer Engagement Strategist remote type:
Remote locations:
Santa Monica, CA:
Bloomfield, CTtime type:
Full time posted on:
Posted Todayjob requisition :
At the heart of our Digital Engagement team is a simple belief: when people receive the right message at the right time, better health becomes possible. As a
** Customer Engagement Strategist**, you will help shape experiences that guide customers to the care and programs they need—when they need them—improving health outcomes while lowering the total cost of care.

You will join a passionate, cross‐functional team of ambitious and compassionate experts who combine data, behavioral science, and modern marketing practices to drive meaningful behavior change s is a role for a strategic thinker who loves to test, learn, and grow—and who thrives in a fast‐moving, Agile environment.
** Responsibilities
* ** Drive measurable behavior change by identifying, testing, and scaling high‐value customer engagement opportunities aligned to business, product, and digital priorities.
* Define customer‐centric, data‐driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics.
* Design and map end‐to‐end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints.
* Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings.
* Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch.
* Build trusted relationships with cross‐functional partners to align strategy, remove obstacles, and accelerate impact.
* Translate insights into action by applying learnings to improve current campaigns and inform future strategies.
* Create clear internal documentation and communications that enable alignment, transparency, and shared learning.
* Manage approvals efficiently while maintaining momentum and quality.
** Qualifications
* *** Required Qualifications
*** Minimum
** 5 years of experience
** in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile).
* Experience in product marketing, customer relationship marketing, or a closely related discipline.
* Hands‐on experience designing and executing direct‐to‐consumer behavior change initiatives.
* Strong written and verbal communication skills, with the ability to influence across levels and functions.
* Experience working in Agile or rapid test‐and‐learn environments.
* Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning.
* Working knowledge of behavioral science principles and how they apply to customer engagement.
* A collaborative, growth‐oriented mindset with a proactive approach to problem solving.
** Preferred Qualifications
*** Bachelor’s degree or equivalent practical experience (degree preferred, not required).
* Experience with tools such as Confluence, Jira, Figma, Aurelius, or Tableau.
* Familiarity with Customer Data Platforms (CDPs) or CRM tools such as Teradata, Redpoint Interactive, or Braze.
* Experience working closely with communications delivery and execution teams.  If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10

Mbps download/5

Mbps upload.

For this position, we anticipate offering an annual salary of 108, USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays.

For more details on our…