Director Content Strategy - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities.

Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

You'll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

* Lead development of holistic, insight‑driven content strategies for B2C/B2B audiences across the Optum Rx portfolio, ensuring alignment with enterprise priorities, brand positioning, and product narratives

* Partner closely with the VP of Content Strategy to translate business goals into unified content roadmaps, messaging frameworks, and multi‑channel content architectures that scale across markets and audiences

* Collaborate with audience and product marketing, campaign teams, sales, and analytics teams to understand audience needs, competitive dynamics, and business objectives, turning these inputs into actionable content plans and channel strategies

* Serve as the strategic integrator across content channels (digital/social, direct marketing, thought leadership, events/executive engagement), ensuring consistency, cohesion, and channel‑appropriate expression of narratives

* Drive content planning and prioritization across campaigns, programs, and evergreen initiatives, partnering with PMO to ensure realistic scopes, timelines, and resource alignment

* Provide strategic guidance to content channel leads and strategists, ensuring content is optimized for channel performance, personalization, accessibility, and regulatory requirements

* Identify opportunities for AI‑enabled content innovation (e.g., structured content, dynamic modules, metadata, automation) to improve speed, reuse, and personalization across the B2B/B2C ecosystem

* Lead content performance evaluation, partnering with analytics to define KPIs, interpret insights, and translate performance data into clear recommendations for optimization and future planning

* Ensure all B2B/B2C content meets brand, compliance, and quality standards, serving as a senior steward of message integrity, consistency, and enterprise governance

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

* 8+ years of experience in content strategy, B2B/B2C marketing, product marketing, or related disciplines within complex or regulated industries (e.g., healthcare, financial services, tech)

* Experience with content governance, structured content models, metadata/taxonomy, version control, and content reuse frameworks

* Deep understanding of channel strategy (digital/social, direct marketing, thought leadership, events) and how content performs and scales across different environments

* Familiarity with AI‑enabled content workflows, including content generation, outlines, personalization modules, and compliance‑safe review processes

* Proven expertise developing cross‑channel content strategies, messaging frameworks, and value propositions for B2C, B2B buyers, influencers, and provider audiences

* Demonstrated ability to translate business objectives, product strategy, and audience insights into clear, actionable content roadmaps and multi‑channel content plans

* Proven solid collaborator with experience partnering across functions and matrixed teams to drive alignment and execution

* Proven solid analytical skills with the ability to interpret performance data, extract insights, and turn findings into recommendations…