UNO : Digital Experience Manager

Position: OPEN TO UNO EMPLOYEES ONLY: Digital Experience Manager
EEO Statement:

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity.

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Job Title OPEN TO UNO EMPLOYEES ONLY:
Digital Experience Manager Job Grade PR24S Division Office of the Chancellor College/Dept Strategic Marketing and Communication Department Digital Communications

Requisition Number  FTE (full-time equivalency) 100.00 Work Schedule M-F; 40hr Work Week Does the position provide the opportunity to work Remotely/Telecommuting? Yes - partial remote/telecommute opportunity Appointment Term 12- 12/12 months Is this position essential personnel according to the inclement weather policy? Pay Information 62, Pay Schedule Annually FLSA Designation Exempt Position Summary

The Digital Experience Manager leads the strategy, governance, and continuous improvement of the university's digital ecosystem, with primary responsibility for the institutional website and related digital channels. This role ensures a user-centered, accessible, and high-performing web experience by guiding UX strategy, overseeing content and design standards, and managing a decentralized CMS environment across colleges and departments.

At the direction of the Executive Director of Marketing and Communications, the manager aligns digital initiatives with institutional priorities, drives cohesive messaging across channels, and uses data and user insights to inform decision-making. In partnership with campus stakeholders, ITS, and external vendors, this role also oversees digital content strategy, mentors and leads the work of the Digital Copywriter, and ensures the integrity and effectiveness of all digital assets.

Job Duties

Responsibility Area:
Lead Website & Digital Experience Management Duties:

* Oversee the university's primary website and key sub-sites for top-level pages

* Curating strategic navigation, overall structure, entire content plans, and continuous monitoring for improvements

* Manage CMS governance, frameworks, and a decentralized content model across campus

* Project manage and lead high level university digital initiatives on a cyclical basis; such as program page updates, annual content integration, digital advertising projects, and more as directed by supervisor

Percentage Of Time 25 Essential Function:
Yes Responsibility Area:
Drive UX & Accessibility Strategy Duties:

* Lead user research, develop personas and journey maps.

* Champion accessible, inclusive design to enhance the overall user experience.

Percentage Of Time 20 Essential Function:
Yes Responsibility Area:
Align Digital Strategy with Institutional Goals Duties:

* Ensure website and digital marketing efforts support university priorities

* Work to maintain consistent messaging, brand voice, and a cohesive digital experiences across all channels.

Percentage Of Time 20 Essential Function:
Yes Responsibility Area:
Leverage Data & Cross-Functional Collaboration Duties:

* Monitor analytics to inform data-driven decisions

* Manage digital governance processes,

* Train campus partners on web standards and tools

* Collaborate with ITS and internal teams to maintain and secure digital assets.

Percentage Of Time 5 Essential Function:
No Responsibility Area:
Oversee Digital Copywriter Duties:

* Provide strategic direction for digital content on high-level institutional and high-level college webpages, recruitment email flows, and paid media

* Ensure copywriters work is in alignment with brand voice, UX best practices, and conversion goals

Percentage Of Time 25 Essential Function:
Yes Responsibility Area:
Other Duties as Assigned Duties:

Other duties that support the department, the campus digital space or other asks by the supervisor.

Percentage Of Time 5 Essential Function:
No

Required and

Preferred Qualifications

Required Education

Bachelor's degree in public relations, marketing, journalism, communications or related field.

Required Experience

Minimum of three years' related professional experience.

Required License/Certification

Hub Spot Certifications

Google Analytics Certifications

Required

Additional Qualifications:

NA

Preferred Education

Master's degree in public relations, marketing, journalism, communications or related field.

Preferred Experience

Previous experience in higher education.

Preferred License/Certification Preferred

Additional Qualifications:

Compliance Requirements

Credit Check No Motor Vehicle Licensing Validity Check No Pre-employment Physical Request and Assessment No Drug Screen No