Vice President of Global Product Advocacy & Market Engagement | SaaS | Remote

About Ellucian

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,800 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff.

Ellucian is on a mission to power higher education, so institutions can empower student success. Through cutting-edge technology, we enable institutions to transform the lives of students and the communities they serve. We are seeking an inspirational and visionary Vice President of Global Product Advocacy & Market Engagement to lead how Ellucian shares its product story to the market by amplifying narratives crafted and curated through Solutions Marketing.

This role translates product vision into advocacy and momentum by carrying those narratives consistently across regions and audiences, connecting innovation to real institutional outcomes, and reinforcing Ellucian’s leadership in responsible, AI‑powered transformation. At Ellucian, we believe that higher education is the foundation for individual and societal progress. Product Evangelism is a force multiplier for that mission. It brings Ellucian’s strongest storytellers into a cohesive, scalable motion that increases market understanding, strengthens executive credibility, and accelerates adoption of emerging solutions.

This function also creates a disciplined feedback loop from the field back into Solutions Marketing and Product to refine message deployment, proof points, and readiness.

• Tell the product story across regions:
  Operationalize a global evangelism cadence that ensures Solutions Marketing narratives are delivered consistently across geographies, segments, and audiences, with appropriate regional adaptation.
• Amplify Ellucian innovation and product vision:
  Lead thought leadership, executive presentations, keynotes, event strategy, and customer executive briefings that bring product strategy to life and build confidence in Ellucian’s roadmap and outcomes.
• Drive advocacy and momentum for emerging solutions:
  Build and scale advocacy motions including customer champions, practitioner communities, partner amplification, and outcome stories that validate product impact and accelerate adoption.
• Build and orchestrate a bench of elite storytellers:
  Identify, develop, and coordinate product storytellers across Product, Engineering, Services, Customer Success, and regional GTM teams, improving narrative fluency, executive readiness, and delivery quality.
• Activate Solutions Marketing messaging through market‑ready assets:
  Partner with Solutions Marketing to translate messaging into high‑impact evangelism content such as executive scripts, demo narratives, talk tracks, event programming, and reusable storytelling kits for regional teams.
• Create a feedback loop to refine and validate key messages:
  Establish mechanisms to capture field insights such as objections, competitive signals, win and loss themes, and regional nuance, and return structured feedback to Solutions Marketing and Product to improve narrative deployment and readiness.
• Extend reach into strategic growth regions:
  Partner with regional leaders to increase visibility and credibility in areas prioritized for global growth through targeted forums, communities, and institutional engagement.

• Executive leadership and operating maturity
• 15+ years of progressive experience across product evangelism, product marketing, go‑to‑market, strategy, communications, developer relations, or related market‑facing leadership in enterprise software or SaaS, including 7+ years leading teams and leaders.
• Proven ability to operate at the executive leadership level in a matrixed organization, aligning senior stakeholders across Product, Engineering, Marketing, Sales, and Customer Success.
• Demonstrated excellence in building operating cadences, planning rhythms, and measurable program execution across a global footprint.