Marketing Automation & Growth Specialist

Marketing Automation & Growth Specialist

Medsien is the leading provider of scalable remote care management for a quality patient experience. Hundreds of organizations trust Medsien’s unparalleled technology solutions to implement exceptional remote care management programs, personalize every interaction, and improve the lives of the people who need it most. Based in San Francisco and venture‑backed by top‑tier investors, Medsien was founded to reimagine remote care management.

More than 60% of all U.S. adults—over 150 million people—live with at least one chronic condition, which requires dedicated, ongoing medical support outside the four walls of their doctor’s office. And yet, only 20% of these patients have access to remote care from the comfort of their homes, putting their health at significant risk. Together, we can save lives and create a real impact.

Medsien is a venture‑backed healthcare SaaS company experiencing rapid growth and looking to expand our team. We are seeking an organized, motivated, and passionate Marketing Automation & Growth Specialist to join our team of talented and inspiring colleagues in a fast‑paced environment.

Reporting to our Marketing Manager, our Marketing Automation & Growth Specialist will design, manage, and optimize complex Hub Spot workflows and automations, including email nurtures, lifecycle management, lead and customer segmentation, and triggered campaigns, and act as an internal Hub Spot subject matter expert.

• Support full‑funnel lifecycle marketing, from lead acquisition through customer engagement and expansion.
• Own Hub Spot data hygiene, segmentation strategy, and overall database health.
• Partner with Salesforce administrators to ensure clean syncs and accurate reporting between Hub Spot and Salesforce.
• Execute and optimize paid advertising campaigns across Google Ads, Linked In Ads, and Meta, leveraging PPC, SEM, audience targeting, A/B testing, and conversion optimization strategies.
• Build UTM architecture across multiple channels and marketing initiatives, develop advanced dashboards and reporting systems with granular detail, and monitor campaign performance to generate actionable insights from marketing analytics.
• Collaborate with sales and operations teams to ensure effective campaign execution and reporting.

• Experience building and managing marketing automation programs in Hub Spot.
• Strong understanding of marketing funnels, lifecycle marketing, and lead management.
• Hands‑on experience (1–2 years) in Google Ads, Linked In Ads, and Meta Ads.
• Ability to manage the end‑to‑end paid campaign process: setup, targeting, creative coordination, optimization, and reporting.
• Experience with marketing data management, segmentation, and CRM integrations.
• Proficiency with web analytics platforms such as Google Analytics, Google Search Console.
• Strong analytical mindset with experience running A/B tests and performance optimization.
• Comfort operating in a distributed, asynchronous environment, with a bias toward documentation, clarity, and momentum.
• Bachelor’s degree in a related field.
• Excellent English skills, both written and verbal.
• Residence in Istanbul city center.

• Experience working in B2B SaaS or healthcare technology marketing environments.
• Familiarity with data visualization tools such as Looker Studio (Google Data Studio) or similar reporting platforms.
• Experience working with Hub Spot–Salesforce integrations and CRM data synchronization.
• Experience using project management tools such as Asana or similar ticketing/task‑management systems.

• Flexible vacation and PTO policies.
• Fully remote work opportunities from Istanbul.
• Training, mentorship, and coaching from leadership.

• This is a permanent‑term contractor job opportunity with Medsien Inc.
• Due to in‑person collaboration requirements, candidates based in Istanbul are preferred.
• All interviews will be conducted in English and candidates having less than advanced level of English will be directly eliminated from the process regardless of their technical skills and expertise.

Employment at Medsien is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national or ethnic origin, religion, marital status, pregnancy, sexual orientation, gender identity or expression, disability, age, citizenship, veteran or military status, and other legally protected characteristics.