Paid Media Program Specialist--Remote

Paid Media Program Specialist
Our

Location:

Remote
Contract: 6 months

Job Summary :
The Paid Media Program Manager owns the activation, enablement, and scaling of paid media programs that improve media performance and growth across the organization. This role focuses on launching new paid channels, developing audience and data activation processes (including 6sense), building third-party review programs, and establishing landing page + media campaign best practices. This role does not manage day-to-day campaign optimization;

instead, it builds the program foundation and operational frameworks that make paid media more effective and scalable. Core Skills & Competencies
• Strong understanding of multi-channel paid media best practices
• Technical understanding of tracking, targeting, audience systems, and data flows
• Program management and cross-functional stakeholder coordination
• Ability to build repeatable processes, templates, and scalable frameworks
• An analytical mindset to define and measure program success Key Responsibilities Channel & Program Activation
• Identify, evaluate, and launch emerging and strategic paid media channels (ex: Capterra, G2, Reddit, Amazon Ads)
• Define channel use cases, audience strategies, and funnel alignment
• Create launch frameworks, including requirements, success criteria, and testing roadmaps
• Develop enablement documentation and playbooks to support long-term adoption First-Party Data, 6sense & Audience Integration
• Partner with Marketing Ops, Data, and Analytics teams to activate first-party data audiences across paid platforms
• Support integration and activation of 6sense intent-based segments, including account lists and high-intent audiences
• Establish governance for segmentation, naming conventions, refresh cadences, and QA processes
• Improve targeting accuracy through audience strategy, suppression frameworks, and lifecycle segmentation
• Monitor match rates and ensure the ongoing reliability of audience activation processes Third-Party Review Campaign Programs
• Develop and manage review acquisition programs supporting platforms such as G2 and Capterra
• Build repeatable workflows and governance for customer review generation and compliance alignment
• Partner with Product Marketing and Customer teams to align messaging and proof points
• Evaluate impact through review of growth metrics and conversion influence Landing Page & Campaign Best Practices
• Build standards for landing page performance, conversion readiness, and campaign-to-page alignment
• Create checklists and readiness frameworks for measurement, tracking, and UX best practices
• Partner with CRO, Web, and Analytics teams to support testing prioritization and optimization inputs
• Ensure alignment between campaign goals, landing page structure, and tracking frameworks Program Governance & Enablement
• Build documentation, templates, and repeatable workflows that enable global scale
• Provide internal training and onboarding for new programs and platforms
• Maintain a program roadmap tied to business priorities and performance growth opportunities