Growth marketer, Digital Marketing

Type:
Full-Time

Reports to:

Chief Marketing Officer

Thnks runs on gestures. Someone sends a coffee, a lunch, a small thing that says "I appreciate you," and a business relationship gets warmer. We grow when more people send, more often. Gratitude isn't just good manners here. It is the business model.

As the Growth Marketer
, you will act as our growth engine, driving demand and taking clear ownership of our conversion metrics and channels.

• Run the paid accounts yourself, including Linked In, Meta, Google, and retargeting. You build the campaigns, write the first round of copy, set the budgets, and cut what isn't paying back.
• Own the recipient to sender loop, instrumenting the redemption page and gesture emails, baselining the conversion rate, and moving it every sprint.
• Build the lifecycle yourself by writing onboarding sequences, triggered education, and win back flows directly in Hub Spot.
• Do the SEO and organic work yourself through keyword research, page briefs, and on page fixes. You partner with the content lead on writing, but the organic acquisition number is yours.
• Set up tracking, pull the data, write queries, build dashboards, and bring the six numbers to the Monday standup. Nothing launches without tracking in place first.
• Run real experiments where you design the test, ship it, call it, write down what you learned, and kill what loses.

• Acquisition:
  Top of funnel signup to first send.
• CAC and payback by channel.
• Organic traffic and the qualified signups that come from it.

• By month 6: Paid is efficient and honest, the growth loop is instrumented and trending up, and nobody argues about the numbers because the dashboard settles it.
• By month 12: Acquisition costs less than it did when you started, more recipients are becoming senders, and the channels that work are funded while the ones that don't are gone.

• 7 or more years doing growth, performance, or lifecycle marketing yourself, ideally at a consumption, product‑led, or marketplace business. Not seven years managing people who did it.
• Real hands‑on with paid platforms (Linked In, Meta, Google), a lifecycle or CRM stack (Hub Spot or similar), and product and web analytics (GA4, Mixpanel, or Amplitude).
• Proven organic acquisition and SEO growth using tools like Ahrefs, SEMrush, and Search Console.
• A strict discipline to set up tracking before you launch and retire what isn't paying back.
• An AI native mindset where AI is a daily multiplier, using it to run more tests, build models faster, and write sharper briefs and emails at the same headcount. You naturally lean on Claude for analysis and drafting and Clay for enrichment and signal‑driven outreach.

• You have run a PQL motion.
• You have worked a self‑serve to enterprise motion.
• You have used 6sense or a similar intent data source in a live routing motion.

• If you want to manage a team and set strategy from a deck, this is not it.
• If you want a fully remote job, this is not it.
• If the last time you were in an ad account or a query editor was three years ago, this is not it.

• Comprehensive Benefits: Medical, Vision, and Dental Insurance (80‑100% employer‑covered).
• Future Planning: 401(k) matching.
• Stipends: Monthly cell phone and internet stipend.
• Work Environment: In‑office Monday through Thursday with Friday remote.
• Work‑Life Balance: 20 PTO days, company‑paid holidays, and maternity leave.
• Wellbeing: Company‑paid life and long‑term disability insurance.
• Team Spirit: Regular team‑building and community engagement events.