Website Strategist
New York, New York County, New York, 10261, USA
Listed on 2026-06-13
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IT/Tech
Web Developer, UI/UX Design, Digital Marketing
Who is Prosek?
We are entrepreneurial. Prosek is one of the largest independent communications and marketing firms in the U.S., with offices and strategic partners across the country and worldwide. We are specialized. Prosek provides unparalleled expertise with financial and professional services companies. We are people‑centric. Our teams work together in a collegial atmosphere that breeds professional respect and friendship. We are award‑winning.
OverviewProphecy, Prosek’s world‑class branding and advertising business, is seeking a Website Strategist to join our growing team. In this role, you will serve as the strategic lead across website engagements, helping clients translate business goals into intuitive, effective, and engaging digital experiences.
What you’ll be doing- Develop strategic briefs, site maps, user flows, wireframes, and prototypes that translate client goals into clear and effective digital experiences
- Define website architecture, content organization, navigation structures, and user journeys
- Partner closely with developers and designers to ensure strategic recommendations are effectively translated into final website experiences
- Serve as a strategic advisor to clients throughout the website development lifecycle
- Support stakeholder interviews, workshops, and requirements‑gathering sessions
- Create and present strategic recommendations and documentation for client review and approval
- Collaborate with creative teams to ensure website experiences align with brand strategy, messaging, and visual identity
- Conduct competitive reviews, UX assessments, and best‑practice research to inform recommendations
- Identify opportunities to improve website usability, engagement, and overall user experience
- Stay current on emerging trends, tools, and best practices across UX, website strategy, and digital experiences
- Support new business efforts, proposals, and agency initiatives as needed
- 5‑8 years of experience in website strategy, UX, digital experience planning, information architecture, or related disciplines
- Experience leading client discovery, website strategy, and planning engagements from kickoff through launch
- Strong understanding of user experience principles, information architecture, user flows, wire framing, and website best practices
- Proficiency in Figma or similar wire framing and prototyping tools
- Experience collaborating closely with web developers and cross‑functional project teams
- Strong communication and presentation skills, with the ability to facilitate client discussions and translate complex concepts into clear recommendations
- Ability to balance strategic thinking with practical execution
- Strong organizational skills and ability to manage multiple concurrent projects in a fast‑paced agency environment
- Experience with in financial services, professional services, or B2B environments is a plus
- Familiarity with website development processes, CMS platforms, and basic HTML/CSS concepts preferred
- Strong attention to detail and commitment to delivering high‑quality work
- Team‑oriented mindset with the ability to collaborate effectively across strategy, creative, account, and development teams
- 401(k) employer match
- Premium healthcare plans, including medical, dental and vision coverage
- Hybrid work model: 2 days in the office, 3 days from home – choose your own schedule
- 2 weeks of remote work per year
- Generous Paid Time Off (PTO) package, including birthday PTO
- Custom career opportunities
- Chemistry, Collaboration and Belonging:
Our collegial culture inspires people with different perspectives and backgrounds to work towards common goals as we brainstorm, plan and execute on behalf of our clients and to build our business together. - Grit and Hustle:
We work hard, roll up our sleeves, avoid shortcuts, and do what it takes to get the job done. - The Excitement of New Challenges:
We view challenges as opportunities and embrace them, motivating us to learn and grow to be the best versions ourselves for our clients and each other. - A Workplace with Humanity:
We recognize the rigor and demand of our work and also the stresses outside of Prosek, working to run our business with…
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