Engineer; Conversion Optimization​/Landing Pages

We’re looking for a Growth Engineer who enjoys building landing pages, running experiments, and improving conversion rates at scale.

In this role, you’ll help drive landing page experimentation across a large digital acquisition ecosystem operating multiple brands in a high-spend performance marketing environment. You’ll partner closely with marketers and analysts to run rapid A/B tests, build high-converting landing pages, and continuously optimize the lead capture experience.

Our client is a high-growth digital lead generation company in the legal sector
, operating multiple consumer-facing brands that connect qualified claimants with litigation law firms. Through a combination of performance marketing, data science, and an in-house intake center, the company manages a large paid acquisition ecosystem where experimentation directly impacts conversion performance and revenue outcomes.

This role offers a base salary of $120,000–$130,000 depending on experience
. This is a remote position, and the working hours are based on the EST time zone. There will be occasional travel to the Savannah, GA office.

• Build and optimize landing pages and web form experiences across multiple marketing campaigns and brands

• Run frequent A/B testing and experimentation programs to improve conversion rates and reduce cost per lead

• Translate marketing briefs and wireframes into clean, conversion-focused page layouts

• Implement tracking, tagging, and instrumentation across marketing platforms

• Ensure accurate measurement using Google Tag Manager, GA4, conversion pixels, and event tracking

• Build scalable landing page templates and reusable components for rapid campaign launches

• Continuously improve page messaging, trust signals, form design, and mobile UX to increase conversion

• Partner with analysts and marketing teams to identify new opportunities for experimentation

• Work cross-functionally with marketing partners and vendors to standardize page requirements and reduce dependencies

• Experience building landing pages and working on conversion optimization or growth experimentation initiatives

• Ability to translate wireframes or marketing briefs into clean, high-converting page layouts with strong visual hierarchy and mobile responsiveness.

• Strong proficiency with HTML, CSS, and Java Script

• Experience building landing pages in Word Press

• Experience with landing page platforms such as Unbounce, Instapage, Leadpages, or similar tools

• Experience running A/B tests or multivariate experimentation programs

• Familiarity with Google Tag Manager, GA4, and conversion tracking

• Understanding of conversion optimization concepts such as trust signals, CTA placement, and form optimization

• Ability to operate in fast-moving marketing environments where rapid testing and campaign launches are common

We recognize that strong candidates may come from a variety of backgrounds. If you have experience building data-driven landing pages and running experimentation programs that improve conversion performance
, we encourage you to apply.

• Experience integrating marketing platforms with CRM systems such as Salesforce

• Experience with
  SQL or Python for marketing analysis

• Familiarity with fraud detection or bot-traffic mitigation tools

• Experience in lead generation, legal marketing, insurance, or other high-value acquisition environments

• Work in a high-spend performance marketing environment where experimentation drives decisions

• Run frequent tests and see the direct impact of your work on conversion rates and revenue

• Collaborate with marketing, analytics, and engineering teams in a highly data-driven organization

• Help build the systems powering the company’s next phase of growth