Director, Customer Analytics

Director, Customer Analytics Skip to main content

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California, Work from Hometime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
July 31, 2026 (30+ days left to apply) job requisition :
R101600##
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** Job Details
**** Director, Customer Analytics
***
* Location:

San Francisco, CA (Hybrid on-site at client location)
***
* Key Responsibilities:

**** Client and delivery leadership, analytics consulting
*** Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
* Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
* Present insights, recommendations, and strategic POVs to senior client stakeholders
* Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
* Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
* Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
* Support cross-channel performance measurement and attribution initiatives
* Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance
** Delivery Leadership & Team Management
*** Lead analytics delivery across distributed onshore and offshore teams
* Partner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics delivery
* Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
* Ensure delivery excellence across multiple analytics work streams while fostering collaboration and innovation
* Support the development of scalable reporting, measurement, and decision-support frameworks
** Business Development & growth
*** Identify opportunities to expand analytics solutions within existing client relationships
* Support proposal development, capability presentations, solution narratives, and client pitches
* Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
* Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts
** Requirements :
*** 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
* Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
* Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
* Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
* Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
* Experience translating complex datasets into actionable business insights and recommendations
* Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google Big Query
* Experience with data visualization tools such as Tableau or Power BI
* Experience leading client-facing analytics engagements and managing senior stakeholder relationships
* Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
* Experience working across cross-functional and global delivery teams
** Preferred requirements:
*** Experience in retail, automotive, CRM, loyalty, or customer experience analytics
* Familiarity with attribution methodologies, causal inference, or synthetic control approaches
* Experience working within consulting, analytics services, or agency environments
* Experience supporting personalization, recommendation, or customer decisioning initiatives
** Kantar Benefits
** We provide a comprehensive, highly competitive benefits package, including
* Medical plans with comprehensive, affordable coverage for a range of health services
* Health Savings…