Digital Marketing Specialist; Remote
City of Albany, Albany, Albany County, New York, 12201, USA
Listed on 2026-06-16
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IT/Tech
Digital Marketing, CRM System
Location: City of Albany
About The Role
LTCI Partners is seeking a technology-forward Digital marketing strategist to support advisor and consumer engagement, sales enablement, marketing operations, and reporting. This role partners closely with sales, marketing, and leadership to execute campaigns, manage Hub Spot workflows, support advisors, and implement AI-driven efficiencies.
Key Responsibilities- Create and execute marketing campaigns using Hub Spot including emails, workflows, landing pages, and reporting
- Manage LTCI Partners social media presence and channels
- Support advisor-facing initiatives, webinars, and educational campaigns
- Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates
- Maintain and report marketing data, segmentation, and campaign tracking
- Identify opportunities to use AI tools and automation to improve efficiency
- Coordinate across sales, compliance, and product teams
- 4+ years of marketing or sales enablement experience
- Hands‑on experience with Hub Spot or similar marketing automation platform
- Email deliverability expertise
- Strong analytical, project management, and communication skills
- Experience supporting sales teams with marketing tools and content
- Fluency with Microsoft 365 tools
- Insurance or financial services industry experience
- Experience with Salesforce, Power BI, or AI tools
- Effective campaign execution and advisor engagement
- Improved reporting visibility and marketing ROI insights
- Strong alignment with sales objectives
We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. The base salary range for this position is $69,000 to $85,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location.
Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
NFP is an inclusive Equal Employment Opportunity employer
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