Marketing Web Designer & Developer; Remote at Guidebook Raleigh, NC

ABOUT GUIDEBOOK:

Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required.

Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.

Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today’s fractured world. We are a driven team on a mission to elevate event experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!

You’re a hybrid thinker—a digital designer with a marketer’s mindset. You know how to make websites not just look good, but perform well. With a deep understanding of Webflow and a knack for intuitive user experience, you can confidently manage and optimize a site like , bringing both creative flair and strategic insight to the table. You’re equally at home collaborating with marketers, salespeople, and developers, and you’re excited to see your design choices translate into measurable business results.

In this role, you’ll take ownership of Guidebook’s web presence—rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects. You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement.

Our ideal candidate blends strong visual design skills with technical chops. You understand how SEO, user experience, and design intersect—and you’re always looking for ways to improve site performance, conversion rates, and brand consistency. Experience in a fast-paced, collaborative B2B or SaaS environment is a big plus, especially if you’ve juggled multiple marketing initiatives at once.

• Own and manage the Guidebook marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as needed

• Collaborate with marketers to build landing pages, optimize user flows, and support campaign launches

• Apply technical SEO best practices to ensure discoverability and performance across pages

• Manage the Guidebook Blog on Word Press

• Use your HTML, CSS and Java script skills to help manage our Word Press blog, and support important integrations

• Proactively suggest and implement website improvements based on data, benchmarks, and user experience trends

• Design visually compelling digital assets and maintain brand consistency across web and marketing materials

• Contribute to the development of social and paid campaign assets where needed

• Help connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankings

• Manage projects alongside the marketing team within a structured project management process using two-week sprints in Jira

• Bring a creative and analytical lens to problem-solving—balancing great design with measurable results

• 3+ years of digital or marketing design experience, with a strong portfolio of Webflow design and development projects.

• Experience building and implementing design systems in Webflow.

• Demonstrated experience managing and optimizing a B2B marketing website

• Proficient with HTML, CSS and Java script - supporting our Word Press blog, and integrations with marketing platforms like Marketo and Chili Piper

• Familiar with technical SEO, including on-page optimization, structure, and site health

• Strong design sensibility and the ability to articulate a clear point of view based on data and brand goals

• Experience analyzing site performance and translating insights into design and UX improvements

• Collaborative and communicative—you enjoy working cross-functionally with marketers, sales, and leadership

• Analytical yet creative—you’re eager to A/B test and…