Salesforce Senior Product Manager

General Location

Hybrid in Cleveland, OH highly preferred.

If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, or near a Key Bank office (non‑branch location), they are expected to work on‑site 3 days per week at the nearest office. Remote work is offered if outside the Key Bank footprint, with a preference for Central or East Coast locations.

127 Public Square, Cleveland, Ohio

We are seeking a strategic, execution‑oriented Senior Product Manager to lead the vision, roadmap, and adoption of Salesforce across the Commercial Bank. This role serves as the central product owner of the Salesforce Sales ecosystem, responsible for aligning business priorities with technology delivery, establishing governance, and driving scalable, high‑impact capabilities. The role acts as a bridge between business stakeholders, sales teams, operations, and technology organizations to define scalable CRM solutions that improve banker productivity, client engagement, pipeline management, and revenue growth.

The candidate will also shape the future vision for AI‑enabled banking experiences within Salesforce, leveraging generative AI, workflow automation, predictive insights, and intelligent banker assistance.

• Own and continuously evolve the Commercial Bank Salesforce roadmap, ensuring alignment with strategic priorities and business needs.
• Develop and champion the vision for next‑generation AI‑enabled Salesforce capabilities that enhance banker productivity, client engagement, sales effectiveness, and operational efficiency.
• Drive long‑term CRM platform strategy, including intelligent workflow automation, digital enablement, analytics, and banker productivity tools.

• Establish and operationalize a transparent prioritization framework to maximize business value.
• Lead intake, backlog management, and sequencing, ensuring alignment with strategic objectives and capacity.
• Translate business needs into clear problem statements, business cases, and delivery plans.

• Partner with existing Salesforce sales enablement, other lines of business, and technology SMEs to evolve and formalize a Commercial Bank governance model, including decision forums, roles, and escalation paths.
• Operate as a central coordinator and integrator across stakeholder groups to ensure alignment, transparency, and consistency in decision making.
• Collaborate closely with business, technology, and functional leaders to synthesize needs, feedback, and pain points into a unified product direction.
• Translate business needs into detailed product requirements, process flows, and acceptance criteria.
• Ensure delivered capabilities align with user expectations, enterprise architecture standards, and operational readiness requirements.
• Act as the primary product owner for Salesforce enhancements and platform modernization initiatives.
• Facilitate workshops, discovery sessions, ideation forums, and feedback loops to continuously evolve the platform roadmap.

• Define and execute the AI vision and roadmap within Salesforce, aligned to Commercial Bank priorities.
• Translate AI and business concepts into actionable product requirements, user stories, prototypes, and implementation roadmaps.
• Evaluate emerging Salesforce and AI technologies to determine applicability and value for Commercial Banking use cases.
• Lead experimentation, pilot programs, and scaled rollout of AI‑powered features and digital assistant capabilities.
• Ensure AI capabilities align with governance, risk, compliance, and responsible AI standards.
• Track and measure AI adoption, impact, and business outcomes.

• Lead end‑to‑end change management strategy for Salesforce releases, including communications, training, and stakeholder engagement.
• Partner with established change management, training, communications, and sales enablement teams to design and execute an integrated approach to Salesforce adoption.
• Coordinate across SMEs to ensure…