Director – Digital Product Management | Remote

Director – Digital Product Management | Remote (US)

The Director of Digital Product Management is responsible for delivering value to customers through a globally connected IoT platform that spans five hardware brands, hundreds of thousands of connected machines, and millions of users worldwide. This role serves as the primary voice for digital solutions across the distribution network and reports directly to the Chief Technology Officer.

This is a highly visible leadership role combining product strategy, executive-level customer engagement, and sales enablement. The Director acts as a platform champion with customers, partners, and internal stakeholders, translating complex IoT capabilities into compelling business value. The ideal candidate is an inspirational leader with strong executive presence, deep product expertise, and the ability to energise sales teams while influencing key customers globally.

• Drive competitive intelligence to ensure the right products are built for customers and the business
• Maintain deep knowledge of the competitive landscape, market trends, and emerging technologies through direct customer engagement and industry analysis
• Identify customer pain points, competitive threats, and opportunities for differentiated product innovation
• Partner with executive leadership to develop and execute the digital product vision, strategy, and roadmap, ensuring alignment with corporate objectives and the broader hardware product portfolio
• Champion customer‑centric thinking and design a robust Voice of Customer programme to systematically capture and act on customer insights
• Improve team processes related to product planning, discovery, and development
• Personally own and execute product management responsibilities for selected initiatives, setting the standard for the wider team
• Ensure successful delivery of new features, tracking adoption, customer experience, and business impact

Develop and manage metrics to measure product performance and customer outcomes, using insights to guide product evolution and demonstrate value.

• Act as the executive face of digital products with key customers and channel partners
• Lead strategic customer meetings, high‑impact product demonstrations, and industry engagements with confidence and authority
• Build and maintain trusted relationships with major accounts, serving as a strategic advisor who understands customer business models and delivers measurable outcomes
• Lead competitive customer presentations that clearly differentiate the digital platform
• Partner directly with customers to understand evolving needs and translate insights into product direction
• Represent Digital Products at industry trade shows, customer events, and executive briefings as a thought leader and platform advocate

• Design and deliver training programmes that enable internal sales teams to train distributor sales organisations on digital platform value
• Create scalable sales enablement materials, presentations, and demonstration frameworks that can be deployed consistently across a two‑tier distribution network
• Partner with Commercial leadership to align product messaging with go‑to‑market strategy
• Ensure channel partners can confidently articulate and sell digital product value
• Build structured feedback loops from the field to inform product priorities and identify market opportunities
• Drive digital product adoption by empowering sales teams with the tools, knowledge, and confidence to position platform capabilities effectively

• Lead, mentor, and develop a global team of approximately 10 people, including Digital Product Managers, UX Designers, and supporting roles
• Foster a high‑performing, collaborative, and customer‑focused team culture
• Drive strong cross‑functional engagement with Digital Product Development, Digital Operations and Support, Commercial, and Marketing teams
• Instil a customer‑first mindset across the team, encouraging regular customer interaction and empathy‑building activities
• Build team capability in financial acumen, sales enablement, and executive‑level…