Insights Lead Analyst

Who we are:

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

• Analytics Strategy: Create and lead the analytics strategy for an account. By learning client businesses and understanding their media strategy, you will lead the development of annual learning agendas, testing and analysis roadmaps, and support thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion.
• Data Analysis & Reporting: Maintain a strong working knowledge of quantitative methods and statistics, and propose tests and analysis on an ongoing basis. Lead the overall building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.). Stay abreast of technological and industry developments related and provide appropriate suggestions to your clients. Complete appropriate quality control procedures for analysis, reporting and data visualization for accuracy.
• Collaboration: Lead relationships with cross‑functional teams daily execution of analytics projects & initiatives. Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty.
• Client Communication: Leverage story‑telling skills to deliver insights that are clear, concise and useful. Understand client key words and indicators to identify cross‑sell opportunities and you escalates opportunities appropriately. Always listening for signs of client health, happiness or dissatisfaction.

• 5-7 years of experience in marketing analytics roles with a proven track record of working with clients, understanding their business, and executing quantitative methods to support. Demonstrated success analyzing data and using analytics tools to drive marketing decision making.
• Excellent communication and interpersonal skills, with the ability to build productive relationships with clients and internal parners
• In‑depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods.
• Experience using tools such and R, Python, and SQL, and the ability to problem solve independently with these tools.
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
• Advanced skills in business intelligence platforms (eTableau, Power BI, Metric) and data architecture (eSnowflake, Redshift).
• Advanced computer skills including Microsoft Excel & PowerPoint.
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

The hiring salary range for this role is $105,000 - $125,000. We also offer an incentive pay program (Rev Share) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members,…