Senior Marketing & eCommerce Analyst

Job Title

Senior Marketing & eCommerce Analyst

Poland - Remote (Home Based)

• Power BI Development & Maintenance:
  Own the development, maintenance, and continuous improvement of relevant Power BI dashboards and reports serving marketing and commercial functions.
• Manage PowerBI data models based on ERP transactional data, Salesforce (SFDC), Eloqua, Data warehouse, Big Query, Alteryx workflows and other sources, ensuring accuracy, consistency, and timely refresh.
• Design and iterate on dashboards to surface actionable data.
• Lead effort to move from data fragmentation to integration of additional marketing and sales data sources to tell a more complete data story from a single reporting system.
• Automate manual and create new eCommerce reporting views through PowerBI to create on‑demand, trustworthy data reporting that yields business insight.
• Manage Power BI workspace governance including access controls, dataset management, and documentation.
• Proactively monitor dashboards to identify, troubleshoot, and fix issues.
• Act as the primary PoC for all marketing and ecommerce reporting requests, triaging, prioritizing, delivering on time.
• Develop and deliver regular and ad‑hoc marketing and ecommerce reporting across KPIs, campaign performance, pipeline and opportunity data, channel revenue, transaction share, customer adoption, retention, onboarding, and digital engagement metrics – including preparation of metrics for monthly and quarterly business reviews.
• Translate data from multiple platforms into coherent narratives that support monthly and quarterly business reviews, including recommendations for campaign improvement and investment optimization to drive higher marketing ROI.
• Partner with marketing & ecommerce leadership, sales leadership, and commercial operations teams with actionable insights and reporting to ensure dashboards are delivering insight that answers key business questions.
• Provide actionable insights into eCommerce performance across channels, customers, regions, and business segments, including customer adoption, channel shift, and revenue performance trends that support commercial decision‑making and business growth.
• Build trusted relationships with Marketing, eCommerce and Sales leads across the commercial organization.
• Facilitate requirements‑gathering sessions to understand the analytical needs of different stakeholder groups.
• Proactively communicate data issues, report changes, or insight alerts to relevant teams.
• Support the automation and enhancement of reporting capabilities to reduce manual effort and enable scalable, reliable, self‑service reporting and on‑demand business insights for marketing and commercial stakeholders.
• Collaborate with data and ops teams on Alteryx workflows underpinning marketing data pipelines.
• Maintain clear documentation of report logic, data sources, field definitions, refresh schedules, and governance SOPs.
• Drive standardization and best practices in marketing reporting governance, workspace administration, and marketing/commercial reporting processes.

• 6‑8 years of experience in sales or marketing analytics, business intelligence, and marketing/commercial operations; ideally in Life Sciences, diagnostics, or scientific instrumentation.
• Strong, hands‑on Power BI / data visualization tool skills including: working with database tables, using DAX to manipulate and map/join data to create calculated fields, measures and tables, data modeling, building dashboards tailored to diverse business audiences and levels of technical proficiency.
• Strong analytical mindset and problem‑solving skills with the ability to identify trends, inconsistencies, and actionable business insights from complex datasets.
• Ability to communicate insights clearly to both technical and non‑technical audiences including Marketing, eCommerce, Sales and Product Management teams at all levels in the organization.
• Practical experience with Salesforce (SFDC) and SAP as a data source: understanding of objects, reporting structures, and commercial data flows.
• Familiarity with marketing automation platforms, ideally Eloqua.
• Solid understanding of digital campaign…