Content Designer, Personalization at Spotify , NY

We’re looking for a Content Designer to join the Personalization Design team at Spotify, a multidisciplinary group building some of the world’s most loved audio experiences, including Discover Weekly, AI DJ, and Prompted Playlist. We design how listeners discover, explore, and connect with music, podcasts, and audio books, shaping experiences that feel personal, playful, and deeply intuitive at global scale.

This mid‑level role sits at the intersection of language, systems, and intelligence. You’ll help define how users express intent, understand recommendations, and collaborate with Spotify through words—moving discovery from something that happens to listeners into something they actively shape. Through thoughtful content design, you’ll give form, clarity, and personality to agentic, LLM‑powered experiences.

• Lead content strategy for agentic products.
• Define and own how Spotify communicates through LLMs by setting voice, personality, and tone standards.
• Build content frameworks used by composition and engineering.
• Design, author, and evaluate prompts and system instructions for generative features.
• Build reusable prompt templates, experiments, and guardrails with product, engineering, and safety teams.
• Write and iterate on high‑quality, in‑product language (microcopy, help text, error states, onboarding, notifications, tooltips, naming) that is accessible, inclusive, and measurable.
• Partner with product managers, designers, researchers, and engineers to translate user and business needs into content requirements; participate in discovery, design critiques, and localization planning.
• Partner with engineers to design and run human‑in‑the‑loop evaluations, defining what "good" looks like for AI‑generated text and using those insights to tune model performance.

• Experienced content designer and UX writer with a portfolio that demonstrates problem‑solving through language.
• Background in conversation design and character development, bringing brands to life through applied voice and tone guidelines.
• Hands‑on experience working with LLMs, prompt design, and evaluation; understands zero‑shot vs few‑shot prompting and how to iterate instructions for specific tonal output while avoiding hallucinations.
• Ability to navigate ambiguity, collaborate across teams and subject areas, and tackle complex flows that span states, surfaces, or systems.
• Bonus:
  Experience with LLM‑as‑a‑Judge frameworks, evaluation scaling, or basic scripting for testing prompts in notebooks; near‑native proficiency in a second language.

This role is based in either New York or Boston, with flexibility to work from home and occasional in‑person meetings. The United States base range for this position is $119,424 – $170,606 plus equity. The benefits available for this position include health insurance, six‑month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, and paid sick leave.

• Health insurance
• Six‑month paid parental leave
• 401(k) retirement plan
• Monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones.