Marketing Operations Specialist

Marketing Operations Specialist

Oversees day‑to‑day execution across the Apryse marketing technology stack, supporting campaign operations, data quality, lead lifecycle management, and reporting. This role is ideal for someone with a strong technical and operational mindset who thrives in a fast‑moving, high‑impact environment.

• Build, QA, launch, and monitor MAP programs (Marketo or equivalent) ensuring flawless execution and consistent program structure.
• Maintain scoring, routing, enrichment, and lifecycle stages across MAP to CRM.
• Oversee data hygiene, normalization, deduplication, and enrichment workflows.
• Support integrations, field mapping, sync rules, and system configuration across the marketing tech stack.
• Build dashboards, pull audiences, and support funnel, attribution, and performance analysis.
• Create scalable workflows, triggered programs, and nurture streams.
• Partner with Marketing, Content, BDR, and Rev Ops to support campaigns, events, and outbound motions.
• Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routing.
• Maintain SOPs, playbooks, and system diagrams for operational clarity.

• Marketing Automation Expertise (Strongly Preferred) - Experience with Marketo, Hub Spot, Pardot, or similar.
• CRM Fluency
  - Understanding Salesforce objects, fields, campaign member status, and reporting.
• Data & Analytics
  - Strong spreadsheet skills; basic familiarity with BI tools and attribution models.
• Technical Aptitude
  - Ability to troubleshoot sync issues, understand APIs/integrations, and diagnose system behavior.
• Systems Thinking
  - Understands how changes in one tool impact the entire GTM ecosystem.
• Operational Rigor
  - Strong prioritization, documentation, and process‑driven mindset.

• Experience in B2B SaaS
• Familiarity with attribution tools, enrichment platforms, or other marketing technology
• Basic SQL or API familiarity
• Experience supporting ABM or personalization programs

• Competitive salary commensurate with experience and qualifications.
• A comprehensive extended benefits package including health, dental and vision for you and your family, with company‑paid offerings.
• 401K savings program with company match.
• Generous paid time off (PTO) is offered to support the ability to rest and recharge.
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Ongoing support for learning development so you can master your craft.
• Work with the hardware you’re most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.