Assistant Director of Digital Communication

Job Information

Job Title: Assistant Director of Digital Communication

Department: Communication of Public Information

Reports To: Chief Communications Officer

FLSA Status: Exempt

Work Calendar: All 12 Month Staff

Salary Scale: Administrative Salary Scale

The Assistant Director of Digital Communication manages the school division’s digital ecosystem. This includes the strategy and maintenance of internet/intranet sites, social media platforms, and mass communication tools to effectively engage staff, community members, families, and business partners. A primary and essential function of this role is ensuring the division remains in 100% compliance with federal ADA (Americans with Disabilities Act) accessibility standards across all digital fragments and platforms.

This is a strictly in-person role located at Alvin York Bandy Administrative Complex (31 Stafford Avenue); telework and remote work options are not available. The Assistant Director provides high-level support for executive communications and serves as a critical link in the division’s emergency notification and community engagement efforts.

• Oversee and direct the workflow of the digital communication team (including Multimedia Coordinator) to ensure all projects align with division strategic plan.
• Serve as the primary strategist for the division’s digital “North Star,” ensuring all platforms provide a unified and stable user experience.
• Maintain and optimize content on division-level and school-based web pages using Finalsite (or current CMS), managing the full lifecycle of network-based applications and site architecture.
• Administer user access and provide 1:1 technical training for school-based Content Managers to ensure division-wide consistency.
• Serve as the primary point of contact for digital accessibility, ensuring 100% compliance with OCR standards for all web content, PDFs, and multimedia fragments.
• Develop and manage mandatory ADA training via Canvas; monitor and audit all digital output to mitigate legal and accessibility risks.
• Develop and execute autonomous social media strategies across Facebook, Instagram, X (formerly Twitter), and You Tube to increase division visibility.
• Regularly monitor social media and web resources for division-related news or rumors; provide proactive alerts to leadership and execute emergency communications as directed.
• Administer division-wide emergency alerts, school closings, and delays using Parent Link (or current mass notification tool), ensuring technical accuracy and multi-channel deployment.
• Prepare and design assets for presentations and reports to execute leadership. Design and create strategic communication plans.
• Provide professional communication and technical support for School Board meetings and high-profile community engagement events.
• Utilize Canva, Adobe Creative Suite, and Smore to produce high-quality layouts, newsletters, and digital ads.
• Lead building liaisons and provide training to ensure accomplishments from every school are effectively communicated.
• Evaluate digital engagement using Google Analytics, Meltwater, and CMS insights to research and inform future communication investments.

• Education Attainment (Required): High School Diploma or equivalent.
• Education Attainment (Preferred): Bachelor’s degree in English, Communications, Journalism, Public Relations or Business Administration is preferred.
• Relevant Experience (Required): Minimum of two (2) years of successful experience in the private sector and/or education-oriented public relations, web site management and web design is required.

• Knowledge: Expert knowledge of Canva, Smore, Meltwater, Google Workspace, digital signage software, Adobe Creative Suite (InDesign/Acrobat Pro), and Canvas LMS. Deep understanding of WCAG 2.1 Level AA accessibility standards and PDF remediation techniques.
• Skills: Exceptional writing and editing skills with the ability to adapt tone for various digital platforms and public relations materials.
• Abilities: Ability to interpret data from Google Analytics and social media monitoring tools to…