AI Specialist & CRM Coordinator

Join our Enrollment Management Operations team as an Operations Analyst (AI & CRM). In this role, you have the opportunity to manage technology and play a vital part in Bethel’s mission to educate and equip students in a Christ-centered community. Reporting to the Director of Enrollment Management Operations, you will be our team's tech-savvy problem solver. Your time will be split between managing and refining our conversational AI instances and optimizing our Admissions CRM (Salesforce).

While this is a non-IT position, you will serve as the crucial bridge between our department and the IT division, helping define needs, troubleshoot front-end issues, and elevate technical tickets.

• System Stewardship: Serve as the internal expert on our AI instances, ensuring these tools are accessible and performing effectively for both staff and students.
• Output Quality Control: Regularly test AI responses and "tune" prompts to ensure they align perfectly with our department’s voice and institutional accuracy.
• First-Line Troubleshooting: Address user errors, login issues, and functional glitches within the AI platforms, resolving what you can before escalating to IT.
• Process Documentation: Create clear "How-To" guides and training materials for staff on how to best utilize AI tools in their specific daily workflows.

• User Support: Act as the primary first point of contact for team members and external partners who need help resolving functional CRM issues.
• Data Hygiene: Perform regular checks and audits on lead input records to ensure data integrity and institutional accuracy.
• Reporting & Dashboards: Build, customize, and maintain the vital reports and Salesforce dashboards our recruitment and management teams rely on.
• Super User Testing: Serve as our team's Salesforce Super User, leading front-end testing and working closely with ITS on system enhancements and upgrades.

• Collaborate with and support the broader Enrollment Operations team on special projects, heavy cycles, and seasonal admissions goals.

• Bachelor’s Degree
• Demonstrated ability to quickly learn, adapt to, and administer new software applications, including AI tools and CRM systems. Programming or coding experience is not required.
• Comfortable navigating, configuring, and working within CRM environments (Salesforce) and Generative AI interfaces.

• Higher Education Familiarity: A solid understanding of university workflows—specifically university Admissions and recruitment pipelines—is a significant plus.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Please be aware that, due to specific legal and operational considerations, we are unable to consider applicants who live in and work from the following states: AK, CA, CO, CT, Washington DC, HI, IL, IN, MA, MD, MT, NH, NJ, NY, OH, OR, PA, VT, and WA.

We apologize for any inconvenience this may cause and appreciate your understanding.

This position does not require travel.

This job operates in a professional office environment. This role routinely uses standard office equipment such as desktop and/or laptop computers, photocopiers and smartphones.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision abilities required by this job include close vision and ability to adjust focus. The job requires extended periods of sitting and traversing the Bethel Campus on a regular basis.

Reasonable accommodations may be made to ensure people are able to perform the essential functions.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.