Growth Marketing Specialist

Please note this position is only open to candidates from Florida and New Jersey

This position is a Full-time remote position

The Entrust Group is a pioneer in the world of self-direction. For over 40 years, we’ve provided administration services for self-directed retirement accounts and tax‑advantaged plans. As a self-directed IRA administrator, Entrust enables clients to invest their retirement funds in alternative assets not typically available through banks or brokerage firms. With an Entrust self‑directed IRA or 401(k), investors can build more resilient and diversified portfolios through real estate, precious metals, private equity, start‑ups, secured loans, and more.

We are seeking a driven Growth Marketing Specialist to architect and scale our digital acquisition engine. In this role, you’ll own the full-funnel lifecycle, from capturing early‑stage intent through AI‑driven search (AIO/GEO) and high‑intent paid media, to optimizing conversion performance across our web properties.

You’re a hands‑on technical strategist who understands that real growth in 2026 goes far beyond generating traffic. It requires orchestrating multi‑channel ad platforms (You Tube, Meta, Linked In), maintaining a fast and dependable web infrastructure, and leveraging an intelligent CRM that can qualify leads and seamlessly route them to Sales. You’re equally comfortable setting high‑level strategy and jumping directly into the platforms to execute.

Reporting to the Senior Marketing Manager, you will be the primary liaison with our external web development agency, lead our technical SEO/AIO roadmap, and translate complex performance data into a scalable pipeline of qualified leads and clients.

The duties and responsibilities of the role include, but are not limited to:

• Architectural & Semantic Strategy:
  Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO).
• Conversion-Centric Alignment:
  Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journey.
• Agency & Vendor Management:
  Serve as the primary point-of-contact for external web design and development agency.

• Technical Performance:
  Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experience.
• Data-Driven Testing:
  Lead rigorous A/B and multivariate testing for high-conversion landing pages.
• Funnel Analytics:
  Map the user journey to identify and rectify friction points that impede the transition from prospect to lead.

• Holistic Search Visibility:
  Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer engines.
• Content Authority:
  Partner with the Content Marketing Specialist to ensure all digital assets are structured to secure brand citations in generative AI summaries.
• Technical SEM:
  Manage high-intent PPC campaigns, optimizing for qualified leads rather than simple click volume.

• Cross-Platform Execution:
  Design and manage performance-focused campaigns across Google Ads, You Tube, Meta, and Linked In, ensuring creative alignment and audience segmentation.

• Intent-Based Marketing:
  Utilize Hub Spot’s Buyer Intent and behavioral data to trigger automated, personalized outreach for high‑value prospects.
• Lead Intelligence:
  Develop and refine sophisticated Lead Scoring models to prioritize high‑intent accounts for the sales team.
• Attribution Modeling:
  Maintain a clear view of multi-touch attribution to accurately report on the ROI of diverse marketing spend.

• Campaign Strategy:
  Partner with the marketing team to design and execute integrated, multi-channel growth programs.
• Performance Reporting:
  Distill SEO, AIO, and site metrics into clear, actionable insights for…