SEO & ASO Manager

About This Role

We’re now looking for a strategic, hands‑on professional to take ownership of our global search presence— across web, app stores, and the new world of AI‑driven search and Large Language Model (LLM) visibility.

You will define and execute Xe’s search and discovery strategy across all digital surfaces where people seek money transfer and currency information— from Google to ChatGPT.

You’ll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimizing our app store presence, and preparing Xe for visibility in AI‑assisted search environments.

This role combines strategic thinking, technical expertise, and cross‑team collaboration with Product, Content, Growth, and Engineering.

• AMBITION
  - We dream big, try things out and always ask "why not?" and "what if?" We’re ambitious in our thinking and our delivery.
• RESPONSIBILITY
  - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
• COMMUNITY
  - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community.

• Audit and rebuild Xe’s global SEO strategy, focusing on high‑intent money transfer and FX.
• Lead keyword research and mapping for all key markets and languages.
• Define and drive content optimization for on‑site pages, landing pages, and blog articles, with a global scale approach for localization across priority markets.
• Collaborate with engineering on site performance, crawlability, and structured data improvements.
• Monitor and report on SEO performance metrics, providing actionable insights to leadership.
• Own Xe’s link acquisition strategy (ethical, relevance‑driven).
• Conduct technical audits and identify optimization opportunities to improve page load times and Core Web Vital scores.
• Coordinate with teams to provide site navigation and architecture optimizations to improve site hierarchy and crawlability, with an additional focus on how these changes impact conversion rates.
• Leverage A/B testing approach for assessing SEO initiatives as pilots prior to global scaling, demonstrating impacts to site traffic and business KPIs.

• Manage Xe’s visibility and conversion performance in Apple App Store and Google Play.
• Conduct keyword research, A/B test metadata, and optimize creative assets.
• Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies.

• Research and implement strategies to increase Xe’s visibility and accuracy in LLM‑based search (e.g. ChatGPT, Perplexity, Gemini, Copilot).
• Develop and test structured data, content formats, and partnerships that improve Xe’s representation in generative AI results.
• Collaborate with Data and Product teams to integrate Xe’s API data (exchange rates, tools, brand assets) into LLM ecosystems.
• Stay ahead of emerging trends in search AI discovery and advise leadership on opportunities.
• Monitor performance across emerging AI Search tools/platforms and maintain familiarity with industry benchmarks/KPIs.

• 4 years’ experience in SEO (ideally in fintech, e‑commerce, or marketplaces).
• Proven track record improving organic traffic and conversion performance across web and/or app environments.
• Strong understanding of technical SEO, Schema Markup, Core Web Vitals, and modern content frameworks (React, Next.js, etc.); proficient in HTML, CSS, JavaScript, and JSON‑LD.
• Familiarity with App Store Optimization tools (App Tweak, Sensor Tower, Data.ai).
• Analytical mindset— comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools (e.g. SEMRush, Bright Edge, Conductor, etc).

• Standard office environment or remote work setup.
• Prolonged periods of sitting at a desk and working on a computer.

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Vo…