Demand Generation Manager

The Opportunity

Hinge Health is on a mission to make our products and programs available to more people in 2026—and we need a strategic operator to help us get there. As our Demand Generation Manager, you'll be the architect behind multi-channel campaigns that fuel our B2B sales pipeline, bringing digital health solutions to millions of people living with musculoskeletal pain. This isn't just about generating leads;

it's about building the engine that connects employers, health plans, and partners with care that transforms lives.

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

• You'll analyze current paid advertising campaigns (Linked In, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition

• You'll leverage AI-powered tools (Writer, Anyword, data enrichment platforms) to scale campaign production and improve targeting precision with existing resources

• You'll take ownership of at least one high-impact campaign from brief to execution, testing messaging and channel mix to establish your baseline performance

• You'll launch a series of targeted account-based marketing (ABM) campaigns in partnership with Commercial Marketing, driving engagement with key accounts

• You'll optimize paid channel performance, implementing tracking improvements and building dashboards in Google Analytics to measure campaign ROI and pipeline contribution

• You'll establish a testing framework for continuous campaign optimization, running A/B tests on ad creative, landing pages, and audience segmentation to increase conversion rates by at least 15%

• You'll own the demand generation strategy for one or more key segments (employer, health plan, consultant, or ecosystem partners), delivering measurable pipeline growth aligned to business targets

• You'll act as the primary strategist for paid media investments, managing external relationships and budget allocation to maximize ROI across channels

• You'll scale what works, creating repeatable playbooks and processes that the broader marketing team can leverage—embodying our "Think Long-Term" principle

A Data-Driven Optimizer: You don't just launch campaigns—you obsess over the numbers. You know how to track performance across Google Analytics, Google AdWords, Linked In Campaign Manager, and ABM platforms, and you use those insights to continuously improve ROI.

A Paid Channel Expert: You have deep expertise in paid advertising (Linked In, Google Ads, display, retargeting) and know how to execute campaigns via DSPs. You understand the nuances of audience targeting, bidding strategies, and conversion tracking.

An AI-Augmented Marketer: You see AI as a force multiplier, not a replacement. You're comfortable using AI tools to draft ad copy, enrich lead data, and automate workflows—then applying your strategic judgment to refine and optimize. You stay current on emerging marketing AI capabilities.

A Cross-Functional Collaborator: You've successfully partnered with Sales, Marketing Ops, and creative teams to align campaigns with business priorities. You know how to translate sales goals into marketing strategies and vice versa.

Accountable & Results-Oriented: You set ambitious goals, meet your commitments, and hold yourself accountable to pipeline metrics. When roadblocks arise, you hustle to find solutions.

• 5-7 years of B2B demand generation or digital marketing experience, with a proven track record of driving measurable pipeline growth through multi-channel campaigns

• Deep expertise in paid advertising including Linked In Ads, Google Ads (AdWords), Google Analytics, and display advertising; proven ability to execute and optimize campaigns via demand-side platforms (DSPs)

• Hands-on experience with account-based marketing…