Technical Communications & Storytelling Lead Remote Engineering

What You’ll Do

Role Summary

Avalara is at an inflection point in how we evolve and scale our platform, products, and technical strategy. As the complexity of our architecture and the pace of innovation increase, the gap between what is being built and how it is understood—internally and externally—also grows.

This role exists to close that gap.

The Technical Communications & Storytelling Lead operates as an extension of the CTO, who leads global Engineering, IT, Content, Security, Onboarding, Managed Services, Professional Services, and Customer Support departments  teams design and operate the technology and services that power the Avalara agentic AI platform for global tax and compliance, focusing on product innovation, integration, reliability, and customer experience. Ensuring that Avalara’s technical strategy, platform evolution, and product direction are translated into clear, consistent, and decision-enabling narratives.

This is critical to driving alignment across Engineering, Product, Customer teams and leadership, and to effectively communicate our strategy in high-stakes forums including board discussions, executive reviews, and customer engagements.

• Drives clarity and alignment on technical strategy across Product, Engineering, Customer Support and executive leadership
• Strengthens how Avalara communicates platform evolution, innovation, and product capabilities to internal and external audiences
• Improves the effectiveness and impact of CTO-level communications in high-stakes moments
• Connects technical investments to business outcomes, enabling stronger prioritization and decision-making
• Establishes a higher standard and scalable approach to technical storytelling across the organization

• Create alignment through narrative:
  Develop and own CTO-level narratives that clearly articulate technical strategy, platform direction, and product evolution, enabling faster and more effective decision-making
• Translate complexity into clarity:
  Convert complex technical concepts, architectures, and product capabilities into structured, accessible, and high-impact communications
• Enable executive communication:
  Produce presentations, written narratives, and talk tracks that elevate the quality and consistency of executive-level messaging
• Connect technology to impact:
  Frame technical work in terms of business value, customer outcomes, and strategic priorities
• Identify and close clarity gaps:
  Proactively surface inconsistencies, ambiguity, or misalignment in technical messaging and drive resolution
• Scale storytelling capability:
  Establish frameworks, templates, and best practices that elevate technical communication across teams
• Bridge technical and business audiences:
  Tailor messaging to engineers, executives, and external stakeholders without sacrificing accuracy or depth
• Increase velocity through tooling:
  Leverage AI and modern tools to accelerate synthesis, iteration, and delivery of high-quality content
• Partner within internal communication leaders:
  Ensure all messaging is consistent with communications developed and shared by other communications teams internally and externally.

• CTO and senior leadership consistently rely on this role for high‑stakes communications, including board materials, executive reviews, and external engagements
• Technical strategy and platform narratives are clearly understood and consistently articulated across Product, Engineering, Customer Support and leadership teams
• Noticeable reduction in rework and misalignment driven by unclear or inconsistent technical messaging
• Executive communications demonstrate a step‑change in clarity, structure, and impact
• Repeatable storytelling frameworks are adopted across teams, improving quality and efficiency at scale
• Technical investments are more consistently linked to measurable business outcomes in leadership discussions
• Increased speed from concept to communication, without degradation in accuracy or quality

• Raise the standard for technical communication across Product, Engineering, and executive leadership
• Imp…