Director, Social Media & Digital Influence

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* Location:

** Hyrbid in Denver, CO or Philadelphia, PA. Open to considering home-based candidates within the United States.

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* Position Summary:

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* ** We're not looking for someone to manage channels. We're looking for someone to build an influence engine.*
* As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentley's social presence into a strategic growth driver.

This is a role for a leader who thinks beyond posts and metrics. You'll operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentley's voice where it matters most.

You're equally at home crafting a thought leadership narrative for a C-suite executive and building scalable operating models for a growing team. You'll start by leading a focused team of one full-time social media specialist and one part-time coordinator, with a clear mandate to grow it into a world-class global function over time.

If you're a strategist, storyteller, builder, and coach who understands where social media is headed and wants to shape that future for a company that's ready to invest in it, this is your role.

** Responsibilities:*
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** Build the Social Media Function*
* + Create Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization.

+ Define team structure, workflows, governance, editorial planning, and measurement.

+ Build scalable processes for content creation, approvals, publishing, engagement, and reporting.

+ Establish social media best practices across regions, business units, and functions.

+ Develop annual plans, budgets, and growth roadmaps.

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** Executive Thought Leadership*
* + Partner with senior executives to grow their presence and influence across Linked In and emerging channels.

+ Create executive content programs that elevate industry leadership and support strategic business priorities.

+ Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation.

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** Corporate Social Strategy*
* + Lead Bentley's global social presence across Linked In, Reddit, You Tube, Instagram, X, Facebook, and emerging platforms.

+ Develop channel-specific strategies and audience engagement plans.

+ Increase reach, engagement, share of voice, and follower quality.

+ Ensure a consistent brand voice while adapting content to platform dynamics.

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** Digital Influence & Community*
* + Build programs that activate employees, customers, partners, industry experts, and advocates.

+ Identify opportunities to leverage creators, influencers, practitioners, and industry voices.

+ Develop strategies for community engagement across social channels and professional communities.

+ Support developer and technical communities in partnership with product and developer relations teams.

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** Content & Storytelling*
* + In partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:

+ Short-form video

+ Executive content

+ Customer stories

+ Industry commentary

+ Event content

+ Product launches

+ Educational content

+ Community-driven content

+ Partner with communications, content, design, and video teams to maximize content reuse and distribution.

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** AI & Innovation*
* + Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting.

+ Evaluate emerging social technologies and platforms.

+ Continuously improve team productivity through automation and AI-enabled processes.

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** Measurement & Analytics*
* + Define KPIs and executive dashboards.

+ Track full funnel performance across channels.

+ Analyze trends and provide recommendations for optimization.

+ Establish attribution frameworks connecting social activity to marketing and business outcomes.

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** Success Metrics - This leader will be accountable for:*
* + Audience growth across priority channels

+ Engagement rates

+ Share of voice

+ Executive social reach and engagement

+ Employee advocacy participation

+ Video performance

+ Influencer and community engagement

+ Traffic generated from social channels

+ Marketing-sourced pipeline contribution

+ Content production efficiency

+ Adoption of AI-powered workflows

+ Requires sitting or standing at will while performing work on a computer (or any other physical requirements (https://(Use the "Apply for this Job" box below).) ).

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* Qualifications:

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* ** Required*
* + 10+ years of experience in social media, digital marketing, communications, or content leadership roles within a B2B SaaS organization.

+ Experience building or significantly transforming a social media function.

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