Senior MarTech Consultant; Braze; m​/w​/d

Senior Mar Tech Consultant

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Key responsibilities:

The Senior Mar Tech Consultant leads and supports the implementation of Braze and other marketing automation technologies for global clients. This includes translating business and marketing requirements into actionable solution designs, configuration plans, and customer lifecycle programs. The role serves as the strategic and technical bridge between marketing, data, engineering, and business stakeholders to ensure successful project delivery.

Responsibilities include:

• Designing cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other Mar Tech tools (Salesforce, Adobe, Hubspot)
• Leading Mar Tech solution design, including segmentation logic, data schema definition, event structures, and behavioral triggers.
• Advising clients on the effective use of Braze features such as Canvas, Currents, Catalogs, Connected Content, Liquid templating, and advanced segmentation.
• Acting as a subject matter expert in workshops, pitches, and client discussions related to Braze and broader marketing technology ecosystems.
• Contributing to the strategic development of Mar Tech capabilities, methodologies, and reusable frameworks.
• Collaborating with internal teams to resolve questions, escalations, and technical challenges.
• Coaching and mentoring junior team members on Mar Tech concepts, platforms, and consulting skills.

Required experience and skills:

• 2+ years of hands-on experience with Braze or comparable marketing automation platforms (Salesforce, Adobe, Hub Spot).
• Strong understanding of digital marketing concepts including segmentation, personalization, journeys, and consent management.
• Working knowledge of HTML, SQL, and Liquid or similar templating approaches.
• Familiarity with data layers, CDPs, APIs
• Ability to explain complex technical concepts to non-technical stakeholders in a clear, structured manner.
• Proactive, solution-oriented mindset with the ability to work effectively in fast-paced project environments.
• Fluent in German and English

Why choose Merkle?

Innovation at Our Core:
As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we've been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise:
With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture:
At Merkle, your ideas and contributions truly matter. You'll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

Your Benefits at Merkle:

• Social Impact:
  Enjoy 2 additional volunteering days to support your passion project
• Mental Health:
  Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being
• Sustainability:
  Work CO₂-neutral in our offices that use renewable energy
• Academy:
  Access training and development opportunities through our network and our in-house dentsu Academy.
• Learning Allowance:
  Receive 40 additional hours per year for personal and professional development, on top of statutory educational leave.
• Corporate benefits platform
• Company pension plan
• Bike leasing program
• Workation possibility
• Referral bonus program
• Office Dogs:
  Bring your furry friends to our offices in Hamburg, Augsburg, Munich, Berlin & Düsseldorf

Your general Conditions at Merkle:

• Vacation:
  Enjoy 27 days off per year
• Work Model:
  Flexible working hours with flexitime and home office options, with overtime recorded from minute one
• Daily Booster:
  Fresh fruit and coffee with (oat) milk available daily in our offices

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

* At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the…