Social Media Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Logitech is seeking a creative, strategic, and data‑driven Social Media Specialist to lead our Logitech for Business (L4B) presence across Linked In, You Tube, and Reddit with both organic and paid approaches. The role involves developing social strategies, creating compelling content, managing paid campaigns, engaging our community, and analysing performance to drive engagement, demand generation, and growth.

• Develop and execute a comprehensive social media strategy spanning organic and paid channels, with primary focus on Linked In and You Tube.
• Own and maintain the social media content calendar, ensuring consistent posting cadence aligned with business objectives and campaign timelines.
• Partner closely with the Demand Generation team to develop integrated paid social strategies, including boosted posts, sponsored content, and lead generation campaigns on Linked In.
• Design content that serves dual purposes for both organic reach and paid amplification.
• Set measurable KPIs for organic growth, paid campaign performance, and overall ROI.
• Create visually compelling assets using tools such as Canva, Adobe Express, or Photoshop.
• Edit short‑form video content optimized for Linked In feed and You Tube Shorts.
• Repurpose long‑form content into social‑first assets for both organic and paid distribution.
• Adapt creative assets to meet specific paid social format specifications.
• Stay current on trending topics, algorithm changes, and platform best practices to inform content strategy.
• Own and optimize end‑to‑end You Tube processes.
• Monitor and respond to comments to foster community engagement and brand loyalty.
• Manage Linked In Company Page optimization, showcase pages, and employee advocacy programs.
• Manage agency relationships as needed.
• Plan, execute, and optimize paid Linked In campaigns.
• Manage paid social budgets, bid strategies, and audience targeting to maximize cost‑efficiency and conversion rates.
• A/B test ad creative, copy, and targeting parameters to continuously improve campaign performance.
• Compile comprehensive monthly and quarterly reports tracking organic metrics (views, watch time, engagement rate, follower growth) and paid performance (CTR, CPC, conversions, leads).
• Interpret data insights and translate them into actionable recommendations for content optimization and paid campaign adjustments.
• Present performance analysis to stakeholders with clear recommendations for strategy refinement.
• Track competitive benchmarks and industry trends to identify growth opportunities.
• Monitor campaign performance daily and make real‑time optimizations to improve CTRs.

• Proven experience managing B2B social media accounts with demonstrated success in both organic content strategy and paid social campaign management.
• Paid social expertise:
  Demonstrated track record running Linked In paid campaigns, managing budgets, and optimizing for lead generation and conversion metrics.
• Content skills:
  Proficiency in video creation, editing, and graphic design; ability to create assets optimized for paid advertising.
• Platform knowledge:
  Deep understanding of You Tube Studio, Linked In Campaign Manager, Linked In algorithm and best practices, and paid social advertising principles.
• Writing:
  Strong, creative copywriting skills with the ability to adapt voice and tone for IT decision‑makers in the B2B space; experience writing compelling ad copy.
• Analytics:
  Comfortable working with social analytics platforms and paid campaign dashboards; ability to derive insights and optimize based on data.
• Organization:
  Ability to manage multiple deadlines, maintain content calendars, and coordinate across organic and paid initiatives simultaneously.
• Budget management:
  Experience managing paid social budgets and demonstrating ROI.

BA/BS preferred but not required; equivalent professional experience acceptable.

Full‑time hybrid role. Logitech supports remote work; preferred metro areas include San Jose, CA;
Irvine, CA;
Camas, WA;
Dallas, TX; and…