ECommerce SEO Specialist at Online Retailer Job Livonia Michigan USA,IT/Tech

Position: ECommerce SEO Specialist at a Growing Online Retailer

SEO Specialist Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Position Summary

The SEO Specialist is responsible for increasing organic traffic, search visibility, and revenue across the Company’s e-commerce websites. This role works closely with marketing, merchandising, and development teams to optimize product, brand, category, and site content while supporting traditional search engines and emerging AI-powered shopping experiences.

Responsibilities

Develop and execute SEO strategies to increase organic traffic and revenue.
Optimize product, brand, category, and website pages for search visibility and conversions.
Conduct keyword research and identify growth opportunities across brands and product categories.
Monitor rankings, traffic, and search performance while providing recommendations for improvement.
Work with marketing and development teams on new products, brands, site updates, discontinued products, redirects, and other SEO-related initiatives.
Manage technical SEO requirements including indexing, redirects, structured data, and site health.
Ensure website content and product data are optimized for Google, Bing, AI search, and AI shopping platforms.
Help manage and improve a large catalog consisting of hundreds of brands and thousands of products.
Stay current on search engine algorithm updates, industry trends, and emerging AI search technologies.

Qualifications Required

Experience working with an e-commerce retailer, online marketplace, or consumer brand.
Experience managing SEO for large websites or product catalogs.
Strong understanding of on-page SEO, technical SEO, keyword research, and content optimization.
Familiarity with Google Search Console, Google Analytics, Bing Webmaster Tools, and SEO platforms.
Strong analytical and problem-solving skills.

Preferred

Experience managing large product catalogs and structured product data.
Experience with schema markup and technical SEO implementations.
Familiarity with AI-powered search and shopping platforms.

Success Metrics

Growth in organic traffic and revenue.
Improved search rankings and visibility.
Increased visibility within AI-powered search and shopping experiences.
Successful optimization and management of the product catalog.

#J-18808-Ljbffr